Quote Originally Posted by Michael Corfman
Stuart,
I understand what you are saying.
However, I respectfully disagree with your analysis of the situation...
The terms you have adopted will mean the vast majority of affiliates will decide they cannot work with you, and for those affiliates, attacking your brands will make business sense. Not a good situation if you want to survive over the longer term.
It moves your organization from being one with friendly affiliate relations to one [with] perhaps the worst terms I have seen for any affiliate program. Such a transition, together with the fact that the vast majority of affiliates will find it makes no economic sense to work with you, will fuel a significant and even more negative reaction than you have already seen.
In fact, I expect even many affiliates where it might continue to make personal economic sense to continue to work with your brand will decide that they don’t want to do that just because of the negative publicity from others.