News

Interview with CEO of Bona Fides Affiliates

5?October?2023


Hello Andrew! Word on the street is that significant changes have taken place at Bona Fides Affiliates. Can we congratulate you on your new CEO position?
Yes, there have been indeed. I’ve been working as a Head of Affiliates here for over a year, and currently, I am handling two roles. The seat for the Head of Affiliates position is already vacant, so feel free to share any suggestions.

Can we say that the change of CEO means significant changes in Bona Fides Affiliates?
It depends on how you perceive it. With over 6 years experience in Affiliate Marketing, I can confidently say that staying the course in this business is crucial. A well-crafted strategy is a long-term game, so I don’t plan to make wholesale changes just to demonstrate the presence of a new CEO in the company.

So, for now, the company continues in the same direction, despite changing the CEO?
Exactly. However, the real show is about to unfold. We’re in turbo mode, actively preparing for the upcoming season, and there's a lot of exciting stuff in store for you. So get on board everyone who hasn't become a partner before.

What can we expect from Bona Fides Affiliates in the next year?
We aim to build our own community. We're already starting to actively develop our social media presence, increasing interaction with our audience, and gearing up to embrace fresh partners – not only the seasoned champs, but also young players of the webmaster world.

Certainly, you will see us at the world’s major events and affiliate conferences. It's all part of our strategy to redefine and improve our brand.

You mentioned new partners, how many stars are twinkling in Bona Fides Affiliates' galaxy right now?
More than a thousand partners are on this starship. And there are well over a hundred active partners, those who have driven in a certain amount of traffic over the last three months.

What are your traffic sources? Which one is considered a priority?
I would say that we currently have four of the most popular traffic sources: SEO, PPC, ASO and Influencer Traffic. If I were to highlight, SEO and Influencer Traffic boast the best conversions and are a priority for our Space Affiliates.

We can't help but ask, how does this translate into specific numbers?
It would indeed be strange not to delve into numbers in our industry! We regularly share our partners' earnings on social media – take this as an invitation to follow us! For example, in the month before last, one of our partners made it rain, scoring over 300 thousand euros in a mere 2 weeks. As we exclusively operate on the Blockchain system, all withdrawals of funds from Bona Fides partners can be verified on the Trueplay website explorer, where all transactions are checked and reported.

Let's dive into the world of Blockchain. Some believe that Blockchain-based Affiliate Programs are more about PR than the real future of Affiliate Marketing. Is that really the case?
That's a far cry from reality. Speaking of the gambling niche, its combination with crypto can be considered nearly perfect. Blockchain addresses one of the main issues for webmasters working with casinos – the lack of full transparency in terms of referred players, transactions, and reporting. Let's reason logically, if “shaving” is one of the main and, to be honest, disliked issues for webmasters when dealing with Affiliate Networks, and Blockchain-Affiliate Programs completely eliminate it, how can that not be the way forward?

Therefore, will there be more Blockchain-based affiliate programs?
Mark my words, the influx of Blockchain-based affiliate programs is imminent. Many webmasters are already deciding to work exclusively with Blockchain-Affiliate Programs. Therefore, their conquest of the market is only a matter of time.