William Hill has already spent "millions" preparing for US sports betting

**The Buzz** · 8 May 2018, 2:06 pm

During an earnings conference call today, William Hill CEO Philip Bowcock spent much of his time discussing what the company's swift expansion to the U.S. will entail if/when the Supreme Court votes in favor of repealing PASPA in the coming days or weeks.

He also said William Hall has already spent “mid-to-high single-digit?millions of dollars to ready for the decision that could lead to regulated sports betting in multiple U.S. states rather quickly.

From LegalSportsReport.com

“We’re investing in various areas ?not just technology ?to make sure we’ve got the appropriate technology ready to go. Just to give you a little bit of background, as I say to everybody, you can’t think of the US as one country. Each state is like a different country so it’s going to have almost its own technology. Because the regulations will be different in each state, we’ll likely have to have a call center in each state as well for customer services. We’re looking at how that would set up.

"We’re looking at how we would launch a brand there into the states. We’re looking into how we would do a lot of our digital marketing and the organization that goes behind that as well. So there’s quite a lot of time and effort being spent in the US at the moment.

"I think we will go with the most appropriate brand for each state and ? if we need to do one brand across the US, we’ll do one brand across the US. I think we’ll see if and who we do partner up with to work out the best brand. We’re not totally agnostic, but I think we’ll go with the best brand available at the appropriate time.?br />

The company also reported on the call that total sports wagers in the U.S. were up 17% and net revenue spiked 45%. Almost two-thirds of bets were placed via mobile.

Read more here: https://www.legalsportsreport.com/20...-betting-2018/

**Olivia King Billy** · 16 May 2018, 7:57 am

I am interested which state will the first one to move on sports betting as it is hard to say. Each state has its own regulation system, so everything will depend on that.

**econfox** · 20 May 2018, 10:54 am

It is not which is the first state. It is which is the first major state. Delaware might beat New Jersey by a week but it is so small that it will not generate much revenue. New Jersey is next to New York and Pennsylvania. When they legalize it they will have customers who can go to gamble in the evening after work or on the weekend.

For the US market most of the big sports gambling will not take place until the NFL starts. This August to September will be the time for the US market to show what it can be.

Regarding William Hill. I live in Nevada and use the WH land and online sportsbooks. Not really that impressed with the app but I do like the land sportsbooks.

**Cash Bonus** · 20 May 2018, 3:18 pm

They're still going to be spending many millions more yet, like many other big names out there. Each state is different and it will be interesting to see how this will all play out regarding their own unique rules and regulations plans that are put into place.

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