Trying to figure out business case in UK

**BetterWorldCasinos** · 28 September 2023, 5:07 pm

Hi,

I'm trying to get an idea of how much traffic and what % conversation rate I need to justify investment.

UK is a new market for me. I know, lots of competition and the discussion on new legislation makes a lot of people negative about the market. But I have my reason to choose the UK.

What is a fair average player value? (I know it depends on keywords and type of traffic). Or what kind of CPA are people getting?

Any input would be much appreciated.

**idanbraun** · 2 February 2024, 10:12 am

Hi, I don't have answers for all of your questions, but what I know is that:

1. Don't work with CPA. In the long run revenue share is more beneficial.

2. You gave most of the online casinos on your website a very low rating. Most of them are rated with ZERO stars. I guess it is a mistake. Players tend to gamble at online casinos with good rating.

3. UK is a great market for online gambling. Most of the online casinos I promote, are also available for british players.

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