Struggling to create high quality dofollow backlinks

**idanbraun** · 21 December 2023, 7:24 am

Hi everyone,

I'm struggling to create high quality dofollow backlinks, for my affiliate online gambling website. I have a couple of questions:

Is it recommended to buy backlinks? If so, where are the best places to buy?
What blog platforms are recommended to build backlinks?

**universal4** · 21 December 2023, 5:24 pm

Some times you may feel the need to purchase links, although many affiliates are successful without doing so. If you do purchase, keep in mind no single link will be "the one" link to make big changes. Building and maturing your site is not a sprint race but a marathon as all things take time.

Purchasing too many links or adding a large amount of links at once could possibly cause more harm then good. Purchasing links from large volume sellers can also do harm if done improperly also, since some may be poor quality or become poor quality since the sites they are on might add large amounts of outgoing links in a short time providing bad quality signals.

There is no single blog platform recommended to build links, in fact most that would be recommended would most likely be recommended by those who are sellers or have ties to such sellers.

Overall, buying links if you choose to do so, are better purchased directly from site owners instead of broker which you can meet here at the GPWA.

Rick
Universal4

**allfreechips** · 21 December 2023, 10:00 pm

Also note to go slow, many sites including ones I have sold in the past were killed by throwing an unatural amount of links at it in a short time. Google is not stupid, although they say they no longer poanalize for link spam I think they still do. Also natural links aere 90% low quality so dont by 15 killer links and think it will help

**PaulEchere** · 22 December 2023, 2:42 am

I think there was a similar thread where people gave really good advice, but I sadly can't find it atm. Therefore, I'll share some thoughts here.
Relating to both of your questions - I believe that buying links is absolutely ok, I do it myself as well as sell links.
Now, as the response above points out - you don't want to be doing it too often or too much.

Here's a good approach you can take to get the best value out of the money you will pay.

- Find 3-6 websites that are your competitors and that are doing relatively well in your niche, in your GEO or very close (if relevant)

- Find their pages that get most traffic or that target keywords that might be relevant to your niche (can potentially skip this if you are unsure)

- Go and check out who links back to them. You can do that with ahref's free backlink checker. Yes, you will get only the top 100 ones, but that's more than enough to have something to work with. ahrefs.com/backlink-checker

- Go through all of them and collect a spreadsheet of the websites that link to them and that you might potentially want to get a backlink from.

- Once you have a list of 30+ websites (and that's a very small list), you can start reaching out to them.

- Introduce yourself, state your intentions, explain what type of content you would like to publish, etc.

- Get their quotes and populate your existing sheet, so you will have URLs, DA / DR, est. traffic numbers (if you can get them), prices

- Having all of the above you can already see which ones are the lowest hanging fruit. (this way you would already have something approximating a link building strategy)

- You can also try to negotiate a bit, for example, try proposing to submit a longer and more detailed post in exchange of getting a lower fee (of you need a discount) or having 2 of your do-follow backlinks (to different pages with different anchors) on that one post. Again, if any of this is actually needed.

----------------------------------------------------------------------------

Regarding the actual links and the content, here are a few questions you might want to ask yourself:

- Do you know what pages you want to get links to?

- Do you know what anchor text you will need to use in your posts to link to your website?

Simply spamming links to your homepage might not be the best strategy especially if you have a new website and it is a very competitive niche, so you might potentially want to focus on specific pages and lower volume (lower difficulty) keywords.

----------------------------------------------------------------------------

A few words about the actual content - very often paid content that people submit is pretty thin and it's clear that it will almost never rank well. If you are buying a post from a larger and more authoritive website, you might want to take some time to find the right KWs for the post to target so it could rank and get clicks. A link on a page that has actual organic visitors is better than a link on a page that nobody ever visits, yet you will still pay the same amount of $ so better make the best of it.

Finally, you might want to try finding an existing page that ranks well and is relevant to what you want to promote and buy a link insertion there.

----------------------------------------------------------------------------

P.s. and once you get the above part sorted and start seeing some improvements, you might want to consider trying to get backlinks for your backlinks (but don't invest too much into this, if anything).

**idanbraun** · 22 December 2023, 5:39 am

Thank you for your detailed answer

**bpmee** · 22 December 2023, 9:29 pm

These are all excellent responses. I'd add that it's harder to "buy links" in some markets now that super affiliates are cutting exclusive deals with many major media sites and top niche authority sites (forums, blogs, sports fans sites, travel, etc).

This has given rise to an increasingly booming PBN (personal blog network) cottage industry, aimed at essentially manufacturing authority out of expired domain names and convoluted link schemes. Done well, it's a viable tactic.

However the many dozen emails you're probably receiving *daily* are NOT done well. They're going for a quick buck while many well-heeled marketing agencies are literally throwing cash at them.

Be nimble, intelligent, and selective with any links you acquire whether by trade, purchase, or some other agreement.

**CasinosBroker** · 5 January 2024, 2:04 am

Originally Posted by PaulEchere

I think there was a similar thread where people gave really good advice, but I sadly can't find it atm. Therefore, I'll share some thoughts here.
Relating to both of your questions - I believe that buying links is absolutely ok, I do it myself as well as sell links.
Now, as the response above points out - you don't want to be doing it too often or too much.

Here's a good approach you can take to get the best value out of the money you will pay.

- Find 3-6 websites that are your competitors and that are doing relatively well in your niche, in your GEO or very close (if relevant)

- Find their pages that get most traffic or that target keywords that might be relevant to your niche (can potentially skip this if you are unsure)

- Go and check out who links back to them. You can do that with ahref's free backlink checker. Yes, you will get only the top 100 ones, but that's more than enough to have something to work with. ahrefs.com/backlink-checker

- Go through all of them and collect a spreadsheet of the websites that link to them and that you might potentially want to get a backlink from.

- Once you have a list of 30+ websites (and that's a very small list), you can start reaching out to them.

- Introduce yourself, state your intentions, explain what type of content you would like to publish, etc.

- Get their quotes and populate your existing sheet, so you will have URLs, DA / DR, est. traffic numbers (if you can get them), prices

- Having all of the above you can already see which ones are the lowest hanging fruit. (this way you would already have something approximating a link building strategy)

- You can also try to negotiate a bit, for example, try proposing to submit a longer and more detailed post in exchange of getting a lower fee (of you need a discount) or having 2 of your do-follow backlinks (to different pages with different anchors) on that one post. Again, if any of this is actually needed.

----------------------------------------------------------------------------

Regarding the actual links and the content, here are a few questions you might want to ask yourself:

- Do you know what pages you want to get links to?

- Do you know what anchor text you will need to use in your posts to link to your website?

Simply spamming links to your homepage might not be the best strategy especially if you have a new website and it is a very competitive niche, so you might potentially want to focus on specific pages and lower volume (lower difficulty) keywords.

----------------------------------------------------------------------------

A few words about the actual content - very often paid content that people submit is pretty thin and it's clear that it will almost never rank well. If you are buying a post from a larger and more authoritive website, you might want to take some time to find the right KWs for the post to target so it could rank and get clicks. A link on a page that has actual organic visitors is better than a link on a page that nobody ever visits, yet you will still pay the same amount of $ so better make the best of it.

Finally, you might want to try finding an existing page that ranks well and is relevant to what you want to promote and buy a link insertion there.

----------------------------------------------------------------------------

P.s. and once you get the above part sorted and start seeing some improvements, you might want to consider trying to get backlinks for your backlinks (but don't invest too much into this, if anything).

Great advice!

**carl2603GL** · 5 January 2024, 2:38 am

I think we need to start looking at what we are going to do with our existing backlink profile to start with. Following the link spam update we can expect a follow up update which will again target links. Google is trying to figure out how to pick out bought links and a site with lots of articles linking to sites selling something and not marked as sponsored would already raise a small red flag. I think we need to start considering internal link building and 2nd and 3rd tier link building for at least some of the links we build. I think this is the way forward with link building

**PaulEchere** · 5 January 2024, 7:36 am

Originally Posted by carl2603GL

I think we need to start looking at what we are going to do with our existing backlink profile to start with. Following the link spam update we can expect a follow up update which will again target links. Google is trying to figure out how to pick out bought links and a site with lots of articles linking to sites selling something and not marked as sponsored would already raise a small red flag. I think we need to start considering internal link building and 2nd and 3rd tier link building for at least some of the links we build. I think this is the way forward with link building

That's a good point and tiered link building is something that shouldn't be overlooked. However, I am kind of skeptical about the fact that sites with "bought" backlinks will have any significant sanctions against them.
If that would be the case - it would open the doors up for even more manipulation of a significantly worse kind. For example, I can take my competitor's website and buy demonstratively paid (not marked as such) links - thus putting them at risk, while they might be completely oblivious to the fact that someone is doing this. All of this would ultimately turn into a SEO witch hunt.

**Former Member 21** · 5 January 2024, 3:02 pm

Instead of buying links, you can invest in posting high quality content that will attract organic backlinks in the long run. Certain types of articles like studies, interviews or think pieces work extremely well for that. HARO links are also worthwhile, again, all these things take time and effort, but are well worth it. Like someone mentioned before, it's a marathon, not a sprint.

**bpmee** · 6 January 2024, 11:12 am

Since Google can't reliably know whether links were bought by a site owner or a competitor, it can only devalue suspected paid links.

Note that "devaluing" is different than "penalizing", the latter being action taken against a specific site. I suspect only obvious and egregious link buyers face penalties.

In reality, every top site you see has bought links in varying quantities. Whether they bought a handful once as an experiment, or have a monthly acquisition budget, everyone has done it. Obvious exceptions include parasite hosts that don't need to buy links because they're already national and international news or media authorities.

So when Google releases a "link spam" update, they're really identifying and devaluing sites suspected of selling links, or at least ignoring them. The affected sites subsequently lose positions without a penalty per se.

**dannyx** · 6 January 2024, 3:46 pm

Google has not penalized links for a long time. You can have a million spammy links and it doesn't change anything, they ignore them.
In the old days, competitors tried to destroy rivals this way, and that's why it was changed. I myself sometimes receive emails from some spammers to buy link spam attack on competitors or threats of this type. So you can see people still believe such foolishness that something like this can work or cause problems. It can't.

In general, I'm not saying that it's not worth investing a little in links. However, a domain with 0 links and great content will always rank higher anyway than one with poor content and 100 super links.

**chaumi** · 7 January 2024, 7:00 am

Certainly I don't disagree with bpmee or Danny. What I would say though is that over-optimized (ie repeatedly the same) anchor text on links (both internal and external) may still be a problem and likely worth being cautious with.

**dannyx** · 7 January 2024, 7:16 am

Originally Posted by chaumi

Certainly I don't disagree with bpmee or Danny. What I would say though is that over-optimized (ie repeatedly the same) anchor text on links (both internal and external) may still be a problem and likely worth being cautious with.

Having a casino review page for example MYcasino, the anchor text of the internal links will mostly be the same, i.e. MYcasino. For some anchor text you can add review or something similar, but it still seems to me that it will naturally be 99% Mycasino.

With external links, I think it's actually better to have varied anchor text, but I've never thought of that for internal links, whose anchor names are often duplicated many times. I'm just in the process of adding a large number of internal links to each of the subpages and these anchor texts duplicate many times on many pages. I'm not sure if this makes a difference, however I guess it really can't hurt to pay attention to variety if there is a possibility that it might make a difference after all.

**chaumi** · 7 January 2024, 10:09 am

In the past (quite a long time back now, though), and it's direct personal experience, there's strong enough evidence I got properly penalised for over-optimized internal links. ofc, there's no way of knowing if that would be the case now unless someone's done it recently and has reason to believe the over-optimized internal links had some form of negative effect.

It would be a guess, but say if you have 20 internal links pointing to a page xyz casino review, and 15 of the links are all 'xyz casino review', my guess is it's likely some will be ignored rather than penalized in some way.

There are plenty of ways to say 'xyz casino review' to introduce some variety.

Safest approach seems to apply common sense and don't overdo it on anchors, either internal or external. Without test proof, you just don't know. But it's a generally accepted rule, certainly in the SEO circles I know of.

**gerayabbaszade** · 8 January 2024, 3:47 am

You should write a plan for how many links you would like to put on your website during a month. What is your budget? What is your main goal?
Knowing these questions and keeping the answers in mind is essential to reach the goal. It will also help to keep records about website improvement. I want to say that this information will help you not over-optimize and keep the website safe and sound.

**bpmee** · 8 January 2024, 5:29 pm

Good point on the internal anchors, and I strongly agree about the external ones too.

Definitely mix them up as if you were a journalist, social media influencer, or random blogger linking to an authoritative source.

In fact, a "here", or "this site", or "review this data" from an external authority among a mix of "casino reviews", "UK online casino sites", or "Ohio betting promos" would be a preferred way to differentiate your inbound anchor profile.

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