Are sportsbook/casino player conversions as strong on mobile vs. on a desktop?

**AndrewS_IA** · 6 September 2013, 10:02 am

Hi everyone,

I was just reading an interesting article on IGBAffiliate.com about the recent 'explosion' of mobile betting in the sportsbook vertical and what the player value looks like on mobile vs. through a computer. (You can read it here: https://www.igbaffiliate.com/blog/mob...erience-market)

As a sportsbook or casino affiliate, what medium to you tend to see the bulk of your players come from?

Obviously the gaming industry is getting more and more mobile, but in your opinion, are mobile conversions as strong for sports and casino as they are for players who use a computer?

While there are a lot of opinions thrown around by affiliate managers about this, I'd like to know more about what you guys think as you're on the front lines when it comes to attracting new players.

Looking forward to your feedback!

**universal4** · 6 September 2013, 10:36 am

I sure wish that the media would use better terminology or at least explain that the word mobile means phones and tablets and that mobile has been around longer than smart phones and tablets.

I have been using mobile devices for many years longer than I have had a smart phone.

My guess is that real mobile numbers (meaning laptops) and the numbers everyone uses (phones and tablet stats) are hugely different.

Also, I don't recall ever seeing anyone talk about what size tablet is no longer considered mobile and should now be counted as a laptop computer. No one mentions this since the stats referred to are predominantly by os having nothing to do with whether it is a phone or not.

It has been stated here many times that conversion on dinky little phones are more difficult for a number of reasons, predominantly tracking is not the same.

Also I personally think that it is much more difficult to present enough information to people on a 3 inch screen to close the sale then it is on a mobile device like a laptop, or while the visitor comfortably sits at their desk using a desktop computer.

Now, after the fact, for the person needing to place a bet on an upcoming game from the pub because they just heard of an injury or their mate on the stool next to them challenged them to "put their money where their mouth is", then yes mobile gaming I think will continue to climb and grow.

When comparing tablets such as the 7 inch screens and larger (these numbers are all counted the same as a 3 inch screen phone) I think that conversions are a bit easier then phones, since people can more easily read what is presented....but to me a tablet is just a smaller version of a laptop....a true mobile....but not a phone.

So you have real mobile systems (laptops) that are not being counted as mobile.
You have tablets being counted as phones (what the media wants to call mobile)
And you have phones being counted as mobiles (phones with internet browsers)
And we didn't mention Netbooks and since they are now released with Android on them stats say they are mobiles too.

So the entire thing boils down to the true stats being combined and not truly accurate.

Rick
Universal4

**AndrewS_IA** · 9 September 2013, 12:50 pm

Hi Rick,

Great feedback on this, I agree that the media (and the communications industry in general) have made it very unclear what devices are actually considered 'mobile', especially when it comes to devices like laptops, tablets and netbooks.

I always understood smartphones and tablets as part of the mobile sphere because they are not (yet) full blown computers in terms of processing power and memory. But they're quickly catching up, with some people believing that computers will eventually be taken over by tablets and the like.

I guess the best way to rephrase this would be, how many players access the mobile version of the operator sites vs. desktop? Since we don't know what specific device they're actually using.

All the best,

**universal4** · 9 September 2013, 6:07 pm

Exactly Andrew, and since many operators (and a growing number of affiliates) are using brwser checks to redirect traffic to different sites, tablets very often use the same os, browser etc that a phone does and therefore is counted in this same group.

Laptops and Netbooks which have been around YEARS and years longer than smartphones are not counted in this group and yet they are mobile and their expanded use is a portion of what led to people wanting the mobility of a laptop in a device that was smaller.

So a large portion of what stats say are desktops are not and there is no way to discern that by browser stats alone.

Rick
Universal4

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