Betfair Casino has launched a new marketing campaign to support its industry-leading casino offering. The above-the-line activity, which initially spans four months until the end of December, is entitled 'huge' and represents the betting firm's biggest investment in casino TV to date.
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The adverts, which feature iconic casino images including giant lemons and cherries falling from the sky, will be rolled out across Sky Sports, ESPN and British Eurosport. To broaden the campai
gn's reach the ads will also air on terrestrial channels including Channel 4 and Channel 5.
The push on UK television forms part of a fully integrated marketing campaign which covers all acquisition channels including affiliates, search marketing, mobile and online display. Existing customer communications will feature the 'HUGE' creative as well.
We will be updating our existing casino banner placements, so you don't need to change your code when the new banners become available.
Betfair affiliates can earn up to 35% net revenue share on casino, new affiliates can join our programme now: Betfair Affiliates
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