The new bet365 affiliates regulation are killing the affiliate business

**xecutable** · 17 October 2017, 12:28 pm

I did not deny that. Indeed it is. I'm just saying to keep facts and fiction separate.

**Webzcas** · 17 October 2017, 12:37 pm

I've emailed with James Woods this afternoon. The upshot is, either use their supplied content or remove every and all instance of bet365 including review material from your site or sites. I believe him when he says this is a major upheaval for bet365 as it also is for us affiliates. I am still awaiting clarification on videos where bet365 have been mentioned, but no affiliate links in play.

Yes this is a major pain, but hopefully in the near future bet365 will once again allow us to have our own dedicated review content back up. Just bear with them for the time being.

My course of action is that I am going to have remove every instance of bet365 on my sites. Hopefully I will be able to bring them back online soon though.

**Gosu** · 17 October 2017, 12:37 pm

I am going to drop them no matter what - its not like ANY program out there is donating us money, they are paying us for a service

**Sherlock** · 17 October 2017, 3:32 pm

I hope that after this they will move all non-UK action to Gibraltar, Malta, or something like that. They already have licences everywhere.

I read that years ago, when all other shitbooks like Ladbrokes, Willhill etc. moved overseas to save on taxes and Bet365 did not. But this is too much.

**iso2009** · 18 October 2017, 5:34 am

Originally Posted by xecutable

Where are you pulling these % from?

If you are asking me from where do I pull the %, it's simple: from AHREFS. I am talking about search engine traffic.

**Sherlock** · 18 October 2017, 8:58 am

I think that % of delivered traffic is not the same as % of converted traffic. Smaller niche sites can do better than bigger sites with broader traffic.
E.g. sport sites can deliver much more traffic that converts fairly less.

There are very big bet365 affiliates, but I doubt that the "GINI" coefficient of affiliates is so high.

**allaboutthebets** · 18 October 2017, 3:09 pm

Originally Posted by Sherlock

I hope that after this they will move all non-UK action to Gibraltar, Malta, or something like that. They already have licences everywhere.

I read that years ago, when all other shitbooks like Ladbrokes, Willhill etc. moved overseas to save on taxes and Bet365 did not. But this is too much.

I think they did move eventually. Offices still in UK but not registered here

**Broadway_Simon** · 18 October 2017, 4:37 pm

26 replies and not one mentioned of the CAP code issued by the ASA which is used to determines whether an AD, be it a banner or an advertorial is compliant.

Affiliates are expected to follow the code.

If you haven't read the below before submitting your content then I don't think you have an argument.

https://www.asa.org.uk/type/non_broa...ection/16.html

You might not think these rules apply to you. but they do...and now operators are responsible for YOUR content.. so it may seem unfair but operators are actually doing you a favour by ensuring your content is compliant.

https://www.asa.org.uk/type/non_broa...ection/16.html

**Sherlock** · 18 October 2017, 5:14 pm

The Gambling Act 2005 does not apply outside Great Britain.

Why should I care about non UK traffic then and comply there?

I am very curious how will this develop for forums. I am a gambling forum admin, I stopped having bet365 there, but I guess I can not write there as admin/owner that bet365 are the best (I can put there their promo text). If yes, can I write it to the blog attached to the forum? Can mods write that Bet365 is the best? Where is the border. I do not blame bet365, but this is completely stupid. The people who came with this do not live in the 21st century. The can of worms was opened.

**universal4** · 18 October 2017, 6:16 pm

Maybe everyone needs to stop saying they are the best, or giving any kind of recommendation then??

Rick
Universal4

**Miles_Videoslots** · 19 October 2017, 3:09 am

guys .. I'm afraid it's going to get worse before it ever gets better we also have certain requirements that must get met such as

All Offers must Link to Terms and Conditions, The words Terms and Conditions must be visible, The offer must say for New Customers only and there must be a reference to Gambaleaware and responsible gambling.

I think Bet365 are going to the max and pre-empting issues it's not a bad thing to start looking at your UK advertising and getting in line with what the UKGC want.

There are going to be a lot more request like this in the coming weeks and months the UKGC have been given the green light to control and regulate the industry to make it safe for players as Gaming is seen as a VICE Industry just like smoking, drinking etc so they are going to be tough.

Operators are going get massive fines if affiliates don't comply with these types of requests so they would rather close your accounts then face having huge fines levied on them because of some affiliates not wanting to abide by the regulations.

In a way its good that a regulatory body is bearing its teeth as that's what they are there for.

My 2 Cents but it's going to be a Long road I think guys should look to improve with these changes abide by what operators are asking and this could create opportunity for you not a bad thing

Last edited by Miles_Videoslots; Today at 10:02 am.

**colin3005** · 19 October 2017, 6:05 pm

Originally Posted by Miles_Videoslots

guys .. I'm afraid it's going to get worse before it ever gets better we also have certain requirements that must get met such as

All Offers must Link to Terms and Conditions, The words Terms and Conditions must be visible, The offer must say for New Customers only and there must be a reference to Gambaleaware and responsible gambling.

I think Bet365 are going to the max and pre-empting issues it's not a bad thing to start looking at your UK advertising and getting in line with what the UKGC want.

There are going to be a lot more request like this in the coming weeks and months the UKGC have been given the green light to control and regulate the industry to make it safe for players as Gaming is seen as a VICE Industry just like smoking, drinking etc so they are going to be tough.

Operators are going get massive fines if affiliates don't comply with these types of requests so they would rather close your accounts then face having huge fines levied on them because of some affiliates not wanting to abide by the regulations.

In a way its good that a regulatory body is bearing its teeth as that's what they are there for.

My 2 Cents but it's going to be a Long road I think guys should look to improve with these changes abide by what operators are asking and this could create opportunity for you not a bad thing

Last edited by Miles_Videoslots; Today at 10:02 am.

Heres one for you, as an affiliate manager. As the rules have been in place for over 18 months that I know of, why haven't you enforced them before now? Even your own adverts were not compliant, so why are affiliates getting all the blame? As much as the affiliates should know the law, and should shoulder some of the blame, the affiliate managers should also take some blame for not, at least, pointing affiliates towards the UK regulations, especially for an affiliate who is outside the uk.

**Miles_Videoslots** · 20 October 2017, 2:55 am

Originally Posted by colin3005

Heres one for you, as an affiliate manager. As the rules have been in place for over 18 months that I know of, why haven't you enforced them before now? Even your own adverts were not compliant, so why are affiliates getting all the blame? As much as the affiliates should know the law, and should shoulder some of the blame, the affiliate managers should also take some blame for not, at least, pointing affiliates towards the UK regulations, especially for an affiliate who is outside the uk.

Correct and I Agree.

The UKGC and ourselves may have been more lenient in the past but since some Huge Fines have been handed out to the likes of 888 etc it has woken us all up. So yes we may have made mistakes in the past but this isn't something that can be fixed overnight we realized this and are starting slowly to get things in order in our own house. The blame is very much ours to bear but in saying that these fines could end some business and operations so the plan is to role our the changes in-house and over time affiliates will need to comply or it may lead to things like account closure etc .it doesn't matter where your based or what part of the world your in if you offer UK Players the chance to play or advertise to a UK Player you will need to comply at some stage.

So yes hands up we are in the wrong and will be rectifying things.Just FYI i have only been in the UK market space for 1 Year before then I worked for US Facing operators so just food for thought there

**moizez** · 20 October 2017, 3:37 am

Websites are changing their content with some kind of personal opinion.

examples: bet-bonus-codes.co.uk or bettingexpert.com/bet365

Is this correct? Just to have an idea on how to do my changes

**zalozite** · 20 October 2017, 2:35 pm

Hi, i want to ask people experts in SEO, is text advertising used from affiliate panel, make a non unique content, if we all, or most of us used, the same text, ok?

Can bet365 make something, for example to contact google and this will be as unique content for every one, or smth like this. I mean text adds.

Thanks

**Malikbhai** · 21 October 2017, 6:53 am

Originally Posted by zalozite

Hi, i want to ask people experts in SEO, is text advertising used from affiliate panel, make a non unique content, if we all, or most of us used, the same text, ok?

Can bet365 make something, for example to contact google and this will be as unique content for every one, or smth like this. I mean text adds.

Thanks

Google does not work with the wishes of other companies. Not even a non-profit like the Wikipedia.

Bet365 is more concerned about kicking out thousands of "unwanted" affiliates that send them may be 1 to 2 sign ups per month. To them these affiliates are just noise.

Most affiliates do not bring any sign ups. I would be surprised if more than 20 popular sports websites aren't bringing them 80% of the clients.

**moizez** · 22 October 2017, 4:22 am

Originally Posted by moizez

Websites are changing their content with some kind of personal opinion.

examples: bet-bonus-codes.co.uk or bettingexpert.com/bet365

Is this correct? Just to have an idea on how to do my changes

Looks nobody knows what is good for bet365

Enviado desde mi iPad utilizando Tapatalk

**Gosu** · 23 October 2017, 11:58 am

OK, now it has hit me, too?! I cant login anymore...!!! wtf

**zalozite** · 23 October 2017, 12:07 pm

Hi, Do you send to Bet 365 your sites and do you recieve automatic replay, that they recieved your websites?

**Gosu** · 23 October 2017, 12:22 pm

Yes I sent them a long e-mail with every little page mentioned and got an automatic reply days ago. Now I cant login and I wasnt notified at all... I have a German site and I even mention their T&Cs on EVERY single page!

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