New affiliate - who to choose?

**Bradmondo** · 12 November 2020, 9:28 am

Hi guys

I'm a new member here and just want to say I'm very happy with the vast amount of knowledge gained so far after reading through these forums.

My question is this, which sports bookmaker currently offers the best service available for new affiliates? My platform is forever growing and I need a company I can work with and trust. I work only with Sports betting, football mainly and would like to apply to become an affiliate shortly but am unsure which bookmaker would be best suited to me.

I've looked mainly into bet365 and Betfair so far as these are the companies I know best but if any experiences could be shared on these as well as others I would be very grateful. I know the affiliate industry has changed a lot recently so perhaps some of ye can give me a heads up on who currently offers the best programs and reasons why.

Thanks in advance

**universal4** · 12 November 2020, 6:54 pm

Welcome to the GPWA,

Read even more here at the GPWA as this question is asked very frequently.

Also, the answer to that question changes, depending on the market or markets you are targeting.

Do not limit yourself and promote one bookie only but a collection of those which you feel fit your target market well. And depending on your main target market, many are successful carrying a few brands that convert well for other markets for those that land on your site that may be from a market not covered by your main brands.

Rick
Universal4

**Sherlock** · 12 November 2020, 8:22 pm

Hi, it really depends on market. Do not ask without saying which Geos you need to cover.
Forget about Betfair, they are thieves. If you can get to Bet365, start there for non-US traffic. If your audience is UK, it is the best news, you can hang yourself and avoid all the hard work.

**Jambo** · 13 November 2020, 2:25 am

We don't work with Bet365 but what i heard from others it is an excellent operator to promote and also very good communication with them.

Betfair is not a good idea and it will create you most probably only problems.

**Mattbar** · 13 November 2020, 3:36 am

Bigger brands are of course more well known but will also be more saturated, i.e. more people will already have accounts. Ideally you want a mix of old and new to give you the best conversion opportunities.

As pointed out it is hard to recommend without knowing what market you are looking at. The main thing if you have low traffic right now is to avoid programs that have activity quotas. Some have default quotas, e.g. 5 accounts in 3 months or your account gets closed, 5 accounts in one month to be paid, etc.

**Bradmondo** · 13 November 2020, 5:36 am

Originally Posted by Sherlock

Hi, it really depends on market. Do not ask without saying which Geos you need to cover.
Forget about Betfair, they are thieves. If you can get to Bet365, start there for non-US traffic. If your audience is UK, it is the best news, you can hang yourself and avoid all the hard work.

Hi guys thanks for your replies.

Apologies I never mentioned the Geo's I'll be targeting., So I'm based in the UK myself and my market will be mainly UK, Ireland and possibly some EU countries. My market is solely football betting at present and I'm yet to expand into anything else.

Sorry Sherlock you mentioned this would avoid all the hard work would you be able to elaborate as I'm fairly new to this?

I've read some good things about bet365 but have also read that they are not taking on new affiliates at present, is this true?

Regarding Betfair I have seen some positives but also negatives , could some of ye explain some of your experiences?

Is there others at the moment that I should be looking into? Thanks in advance guys I know I'm asking very general questions just trying to get a good feel of what is out there currently

**WSSTECH** · 13 November 2020, 8:58 am

Originally Posted by Mattbar

Bigger brands are of course more well known but will also be more saturated, i.e. more people will already have accounts. Ideally you want a mix of old and new to give you the best conversion opportunities.

As pointed out it is hard to recommend without knowing what market you are looking at. The main thing if you have low traffic right now is to avoid programs that have activity quotas. Some have default quotas, e.g. 5 accounts in 3 months or your account gets closed, 5 accounts in one month to be paid, etc.

Agree, I think a diverse portfolio is what you want when it comes to marketing your traffic. whats your return on investment.

I like blockchain, really awesome life time terms to build crypto portfolio, but I am biased.

I think all gaming will switch to blockchain, even paypal supplies crypto, if you do affiliate in fiat, going to get harder and harder with you, banks suck, chargebacks, lots of risk.

Blockchain, smooth!

Hugs

**Bradmondo** · 13 November 2020, 12:43 pm

Thanks Jambo,

You mention Betfair will most likely cause problems, would you mind giving me a bit of info on what you've heard/experienced?

**Bradmondo** · 13 November 2020, 12:48 pm

Originally Posted by Sherlock

Hi, it really depends on market. Do not ask without saying which Geos you need to cover.
Forget about Betfair, they are thieves. If you can get to Bet365, start there for non-US traffic. If your audience is UK, it is the best news, you can hang yourself and avoid all the hard work.

Yes Audience is the UK, and bet365 I seem to read good things about but have also seen that they are not taking on new affiliates, can anyone confirm?

**Sherlock** · 13 November 2020, 8:31 pm

To say it in short and not offend the whole UK: Uk affiliate business is a mess. There are just theives and con artists, disguised as multi-billion corps. You had to do the research. Many skilled affiliates who have Uk traffic just left the market. This forum sees newbie after newbie who comes here and wants to make the money there. The money is not there, just thieves.

Bet365 is an exception. They are honest (at least most affiliates confirm that). But yes, they do not take new affiliates unless you are in different league and you are also decent in black magic, so you can hypnotize them somehow.

Make the business plan different than based on UK. That is all.

**drifter8** · 14 November 2020, 3:30 am

@Bradmondo,

I will share my "excelleent" experience with Betfair :

- if you have ever been to conferences, people mourn about BetFair and Wiliam Hill who lie and not pay for months to their partners.

- For me personally, they were opening and closing account of a partners a lot of time, with no logical explanation.

- communication with them is via email and they may reply you right-after Covid19 finishes.

- even one year ago I spoke with Bulgarian affiliate saying that they owe him commission of 300 EUR for 3 years and noone made an effort to reply to him. Also he said that he knows at least 5 pepople with the same problems.

- Betfair, WH and PokerStars are among the worst - as they change aff. managrs, lie and speak bullshit all around the globe on and off-line.

- Also Betfair suck with tracking, I made a test with them and results were tremendously bad.

Run away from all the up-mentioned program and try not to run sth in Uk, as Scherlock said in the previous post.

Betfair will always find a way not to pay you , cheat on you, your players or close your affiliate account for no reason !!!!

**LegalBetAndy** · 15 November 2020, 8:31 am

Although it was some time ago I must say that I had a different experience of Betfair, they paid on time in full each month and actually OVER paid what the original T&Cs I had with them said. They were one of my main sources if income for several years.

They have closed the account now though as it was dormant (no new traffic) for too long also I did not update the website to the new UKGC commission standard that they wanted. Which were not totally unreasonable reasons to shut it.

I am waiting for a new one to be opened though because... yeah, Covid! I have taken the many warnings on board but personally I am willing to give them another try (when they get around to accepting us!).

**Sherlock** · 15 November 2020, 11:16 am

They gave me restrictions, where not to promote and then closed my acct as dormant. No discussions.

And Betfair ale also Paddypower, who were stealing long time before they were merged with bf and then finally did the same thing to me. For both it was not a huge loss, because I did not promote them even before. PP with their commission stealing and BF already stole before as they converted lifetime revenue to 3 years. BF also treated players unfairly and they started to be the toxic part of gambling industry, so they did not deserve to be promoted.

**Bradmondo** · 16 November 2020, 4:24 am

Originally Posted by Sherlock

To say it in short and not offend the whole UK: Uk affiliate business is a mess. There are just theives and con artists, disguised as multi-billion corps. You had to do the research. Many skilled affiliates who have Uk traffic just left the market. This forum sees newbie after newbie who comes here and wants to make the money there. The money is not there, just thieves.

Bet365 is an exception. They are honest (at least most affiliates confirm that). But yes, they do not take new affiliates unless you are in different league and you are also decent in black magic, so you can hypnotize them somehow.

Make the business plan different than based on UK. That is all.

Thanks for the info. So when you mention bet365 and how they will take on new affiliates if you are in a different league what do you mean exactly? Are we talking strictly numbers here i.e traffic to site etc.?

**Bradmondo** · 16 November 2020, 4:25 am

Originally Posted by Sherlock

They gave me restrictions, where not to promote and then closed my acct as dormant. No discussions.

And Betfair ale also Paddypower, who were stealing long time before they were merged with bf and then finally did the same thing to me. For both it was not a huge loss, because I did not promote them even before. PP with their commission stealing and BF already stole before as they converted lifetime revenue to 3 years. BF also treated players unfairly and they started to be the toxic part of gambling industry, so they did not deserve to be promoted.

I've heard a couple of people say this about pp and Betfair yet a lot of the affiliates I see now are with both. Is it because there is a lack of alternatives?

**Bradmondo** · 16 November 2020, 4:28 am

Originally Posted by LegalBetAndy

Although it was some time ago I must say that I had a different experience of Betfair, they paid on time in full each month and actually OVER paid what the original T&Cs I had with them said. They were one of my main sources if income for several years.

They have closed the account now though as it was dormant (no new traffic) for too long also I did not update the website to the new UKGC commission standard that they wanted. Which were not totally unreasonable reasons to shut it.

I am waiting for a new one to be opened though because... yeah, Covid! I have taken the many warnings on board but personally I am willing to give them another try (when they get around to accepting us!).

Well that's good to hear, it seems to be very mixed feedback regarding Betfair. You mentioned they asked you to make changes to your site to meet UKGC standards, would you mind if I asked what they were? Sorry again I'm very new to this so just trying to understand every all aspects

**Bradmondo** · 16 November 2020, 4:31 am

Originally Posted by drifter8

@Bradmondo,

I will share my "excelleent" experience with Betfair :

- if you have ever been to conferences, people mourn about BetFair and Wiliam Hill who lie and not pay for months to their partners.

- For me personally, they were opening and closing account of a partners a lot of time, with no logical explanation.

- communication with them is via email and they may reply you right-after Covid19 finishes.

- even one year ago I spoke with Bulgarian affiliate saying that they owe him commission of 300 EUR for 3 years and noone made an effort to reply to him. Also he said that he knows at least 5 pepople with the same problems.

- Betfair, WH and PokerStars are among the worst - as they change aff. managrs, lie and speak bullshit all around the globe on and off-line.

- Also Betfair suck with tracking, I made a test with them and results were tremendously bad.

Run away from all the up-mentioned program and try not to run sth in Uk, as Scherlock said in the previous post.

Betfair will always find a way not to pay you , cheat on you, your players or close your affiliate account for no reason !!!!

Sorry you've had that experience with them, did you ever work with any other bookies after which worked out better?

**Bradmondo** · 16 November 2020, 4:47 am

Originally Posted by Jambo

We don't work with Bet365 but what i heard from others it is an excellent operator to promote and also very good communication with them.

Betfair is not a good idea and it will create you most probably only problems.

Thanks for the heads up, bet365 seem to be the most recommended but difficult to be accepted into it seems

**Sherlock** · 16 November 2020, 7:33 am

Originally Posted by Bradmondo

Thanks for the info. So when you mention bet365 and how they will take on new affiliates if you are in a different league what do you mean exactly? Are we talking strictly numbers here i.e traffic to site etc.?

Algo who bet365 accepts is like Google SERP algo. No one knows. But you have to have traffic+many unknown factors.

**Bradmondo** · 16 November 2020, 8:31 am

Originally Posted by Sherlock

Algo who bet365 accepts is like Google SERP algo. No one knows. But you have to have traffic+many unknown factors.

Traffic is not a problem anyway. If you are not accepted can you not ask for the reason (s) why?

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