May 5, 2024 Parasite SEO Prediction Thread

**BetBlack** · 24 May 2024, 1:17 am

Not all drop some doing better but need to wait couple of months for really see the change.

**bpmee** · 24 May 2024, 8:57 am

It's annoying they're generous with sites that abused their policies severely for years.

I imagine the manual actions were a shot across the bow to make it clear that more would come during the algorithmic rollout. Take out a few obvious abusers, then hope everyone else gets the message before the algo kicks it later.

Thinking the algo will get Forbes and Techopedia, but I won't hold my breath. Techopedia is so jacked up on authority links it would be hard to clap them unless internal linking to their betting pages is suspicious, as @baldidiot proposed regarding other sites.

**wonderpunter** · 25 May 2024, 4:02 am

The algorithim part isd yet to run, Giving publishers lots of time to clean up, either way not really a punishment just by taking away what they should not of had in traffic terms, they will just find another way to slip the system.

**bpmee** · 3 June 2024, 2:09 pm

Still not seeing many changes. I think the algorithmic adjustments will be a slow grind. USAToday, Forbes, Techopedia, still very much alive, though maybe a few spots lower.

Authority is still for sale. I wonder if newspapers will simply build these posts into their main sections now, skipping the "Betting" pages altogether.

A journalist could conceivably write a newsworthy piece that includes a middle section related to gambling that wouldn't be so obvious.

**econfox** · 3 June 2024, 3:25 pm

You might want to lookup the Google algorithm leak.

One of the things that came out was Google was lying about treating smaller sites differently.
There is a "twiddler" for small sites and blogs.
A twiddler is a modifier to SERPS after they are run. If you site is labeled as a small site/blog then this modifier is used.
Which sites are labeled like this? Nobody knows because Google lied about it even existing.
Was this the reason that so many small sites were crushed over the last year?

Several other things in the leak that Google was lying about.

**bpmee** · 4 June 2024, 9:15 am

Great post, thanks -- completely missed it while I was working on other things. Good writeup here:
searchengineland[dot]com/unpacking-googles-massive-search-documentation-leak-442716

The documents look like a programming interface or API reference. So it's hard to tell how each module is weighted in real time. And we don't know which modules are active vs inactive (though it's safe to assume the obvious ones are at work). A few takeaways:

1) Word count - not important. Short content isn't necessarily thin content. If you can inform your reader in 300 words vs your competitor in 2500, you can still rank quite well.

2) Variety of FRESH links from tier 1 sites - so get links from the top of the food chain. Many of the tier 1 sites were selling parasite posts, so TBD which of these are still legitimate backlinks. And good luck getting one for cheap or free if you're small site (though it can be done).

3) Site navigation matters.

4) Freshness matters - Google stores the past 20 versions of a page.

5) Google tracks expired domains - this has been known for years.

6) Embeds matter - useful tools, videos, images, etc to compliment your text content. But don't go overboard on videos or else you'll get classified as a video site.

7) Click counts and visits + Chrome tracking - I'm combining 2 different things here: whether or not your pages get clicks and people stay there, and the type of experience they have via data from Chrome browser.

The small site twiddlers suck - wish they'd Twiddle Forbes and Techopedia for site reputation abuse. But arguably these two sites have done well on the fresh inbound links and content production.

**casionmark** · 5 June 2024, 1:09 pm

Hi -

What does this mean:

5) Google tracks expired domains - this has been known for years.

It tracks that they expired and were re-booted?

**bpmee** · 5 June 2024, 2:30 pm

Originally Posted by casionmark

Hi -

What does this mean:

5) Google tracks expired domains - this has been known for years.

It tracks that they expired and were re-booted?

Apparently they know when a domain has expired. Google is a domain registrar or has access to registry records.

So knowing a domain has expired, combined with storing 20 last pages, combined with detecting a change in content would collectively signal that a domain has been repurposed to sell sponsored posts, spam, or has become something new entirely.

If something new, then new inbound links would signal relevance and authority versus the old ones.

**wonderpunter** · 7 June 2024, 5:11 am

Originally Posted by casionmark

Hi -

What does this mean:

5) Google tracks expired domains - this has been known for years.

It tracks that they expired and were re-booted?

But reality is that it works, or at least it does for a while.

**newcustomeroffer** · 7 June 2024, 9:52 am

There was an FAQ addition to the google policy document to clarify what 'active involvement' means earlier this week in relation to coupon areas, which for the purpose of this thread implies the kind of stuff we're talking about with newspaper gambling sections etc:

Many publications host coupons for their readers. Readers should clearly understand how the publication sources its coupons and how it works to ensure that the coupons provide value to readers.

If the publication is actively involved in the production of the coupon area, there's no need to block this content from Google Search. Active or close involvement is when the hosting site is providing unique value to its readers by directly sourcing coupons from merchants and other businesses that serve consumers, not from white-label services that focus on redistributing coupons with the primary purpose of manipulating search rankings.

Clearly we've already seen this in action to some degree from the (presumed) manual penalties so far, this does seem to shut the door on any future attempt to have gambling sections provided by 3rd parties and the host sites being able to get around it with some clever wording though. Basically it’s got to be organic content full stop is the message I’m reading.

**bpmee** · 17 June 2024, 9:00 am

Forbes, Techopedia, USAToday still alive in the US Serps.

Also looks like legitimate articles written by journalists and sportswriters got a little bump in regions with major sports teams, or recently legalized sports betting. This makes sense given Google's stated preferences.

Shaking my head that Forbes remains a gambling authority. Whoever survives this update will become the model for the next 2-3 years of algo abuse.

Meanwhile, small sites will be "twiddled" and toyed with to mediocrity.

**wonderpunter** · 18 June 2024, 4:59 am

Originally Posted by bpmee

Forbes, Techopedia, USAToday still alive in the US Serps.

Also looks like legitimate articles written by journalists and sportswriters got a little bump in regions with major sports teams, or recently legalized sports betting. This makes sense given Google's stated preferences.

Shaking my head that Forbes remains a gambling authority. Whoever survives this update will become the model for the next 2-3 years of algo abuse.

Meanwhile, small sites will be "twiddled" and toyed with to mediocrity.

We will see if the algo part of parasite seo is baked into the next core.. these sites ahev had 1 year notice but still keep on abusing i doubt google will take it away from them though.

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