massive google update running

**Cash Bonus** · 27 April 2024, 4:28 pm

Originally Posted by wonderpunter

Results are worse than ever for me, let's see what May the 5th brings as this industry is pretty much dominated by parasite SEO

Hopefully, we'll see better results in the next update, my friend. It was a lot easier back in the day, when we were still starting out as casino affiliates. The competition has definitely gotten a lot stronger since that time.

**baldidiot** · 28 April 2024, 5:12 am

Originally Posted by universal4

Even google and search engine land can not agree on when the rollout was done.

Initially they claimed the update started March 5, 2024 and took 15 days, which means it was done March 20, 2024. (this was initially called a core update)
https://searchengineland.com/google-...ing-out-438505

But then later all of sudden it was still taking place during the month of April.
https://searchengineland.com/google-...omplete-438713

They are now defining the initial March update as the spam update and the April update is the core update.

I'd probably listed to google here... the info straight from the horses mouth: https://status.search.google.com/pro...W2GwMi/history

Spam Update - 5th March to 20th March (6:09 PDT)
Core Update - 5th March to 26th April (13:09 PDT)

**baldidiot** · 28 April 2024, 5:16 am

Originally Posted by gamblingvista

What's the future for small and middle-size affiliate sites? Renew or die.

Adapt or die. Just like we did with Panda, Penguin, Fred etc...

The game has changed, figure out what works now and do it.

And yes, that may mean some existing sites are toast and the best scenario is to start a new one.

Originally Posted by gamblingvista

I think Google consider that classical affiliate review sites are not "helpful content" for users, and it's time to switch to something different if you still seek organic traffic.

I mean, let's be honest here, a lot of affiliate review sites (OK, most of them) aren't that helpful. So from that perspective, google has hit the nail on the head.

**brunovtv** · 29 April 2024, 8:02 am

Originally Posted by baldidiot

Adapt or die. Just like we did with Panda, Penguin, Fred etc...

The game has changed, figure out what works now and do it.

And yes, that may mean some existing sites are toast and the best scenario is to start a new one.

I mean, let's be honest here, a lot of affiliate review sites (OK, most of them) aren't that helpful. So from that perspective, google has hit the nail on the head.

How can we adapt? any suggestion? Google searches continue to be made, but now specific betting sites are losing position to spam sites, parasite, generical news sites with paid content.

**baldidiot** · 29 April 2024, 8:11 am

Originally Posted by brunovtv

How can we adapt? any suggestion? Google searches continue to be made, but now specific betting sites are losing position to spam sites, parasite, generical news sites with paid content.

Wait to see what happens in May with the parasite update, because that may change things.

Other than that, compare the serps, see what works and do that. Or try new ideas.

The long and short of it at the moment seems to be:

1. Don't have too much content aimed at search traffic
2. Have a boatload of links

**bpmee** · 29 April 2024, 7:24 pm

Originally Posted by baldidiot

1. Don't have too much content aimed at search traffic
2. Have a boatload of links

1. Good point - content "built for Google" is easy to spot. So the potential fix be to might turn down the SEO.

2. Couldn't agree more. But you'd better get those links from really high quality sites. The deluge of emails we all get offering DR XX sites for $100-$200 won't do it unless you're really good at finding a unique opportunity.

**baldidiot** · 30 April 2024, 4:42 am

Originally Posted by bpmee

1. Good point - content "built for Google" is easy to spot. So the potential fix be to might turn down the SEO.

I think this is basically the whole point of the HCU.

**dannyx** · 30 April 2024, 5:09 am

In my opinion, observing several gambling niches, the sites that have fallen are often sites with a blog. Its just that a lot of sites operates in a given niche and writes content that makes no sense on blogs, just because you need to do updates, you can see that it's written on the strength or off topic of the site. Over time, the number of such low-quality pages increases as a percentage of the total site and it becomes less valuable overall.

However, its just my subjective opinion and my observations that this can have some impact, although of course it doesn't have to, it just caught my eye in the sites I observe.

Lets hope that in May after the next update all of us here will see a 500% increase in organic traffic!

**gamblingvista** · 30 April 2024, 10:45 am

Originally Posted by dannyx

In my opinion, observing several gambling niches, the sites that have fallen are often sites with a blog. Its just that a lot of sites operates in a given niche and writes content that makes no sense on blogs, just because you need to do updates, you can see that it's written on the strength or off topic of the site. Over time, the number of such low-quality pages increases as a percentage of the total site and it becomes less valuable overall.

However, its just my subjective opinion and my observations that this can have some impact, although of course it doesn't have to, it just caught my eye in the sites I observe.

Lets hope that in May after the next update all of us here will see a 500% increase in organic traffic!

I'm seeing the same thing in the SERPS, however, what does Google consider a blog post? A casino review would be a blog post? So, decrease the casino reviews would be the way to go now?

**gamblingvista** · 30 April 2024, 11:07 am

Originally Posted by bpmee

1. Good point - content "built for Google" is easy to spot. So the potential fix be to might turn down the SEO.
.

"Turn down the SEO" looks a drastic measure, but maybe soon we should turn off the SEO to rank again.

**vamius** · 30 April 2024, 11:49 am

Demand for backlinks did not decrease, at least on my blogs. All the big affiliates keep buying, so I guess the off-site tactics to rank higher remain the same.

Content is what needs to be of a higher quality (i.e. custom images and videos, rich content, better internal structure). That's for sure.

**Krums** · 1 May 2024, 2:17 am

Stronger brands that brushed off the update rank perfectly fine with generic and keyword staffed blog posts. SO it is probably not just about blog posts but more about user behaviour metrics? Returned visits, brands search volumes, bounce back rates?

**JonHill** · 21 May 2024, 2:20 am

Hi, sorry if this has been posted (haven't seen it)

Do you have any thoughts on recent clarification about the Helpful Content update from Google's John Mueller?

https://x.com/JohnMu/status/1791823865749856376

Transcript of the pertinent tweets since uploading images is broken?

"Yes, and I imagine for most sites strongly affected, the effects will be site-wide for the time being, and it will take until the next update to see similar strong effects (assuming the new state of the site is significantly better than before)."

"I can't make any promises, but the team working on this is explictly evaluating how sites can / will improve in Search for the next update. It would be great to show more users the content that folks have worked hard on, and where sites have taken helpfulness to heart."

It appears we have to focus on content quality and helpfulness site-wide. No straggler pages, everything needs to be up to snuff.

Which, yeah, we should be doing that anyway, but if you have a big site and/or a small team... honestly that can be a daunting task.

How do you think this will affect you in the long run?

**universal4** · 21 May 2024, 3:29 pm

The HCU started in mid 2022.
https://searchengineland.com/library...content-update
https://developers.google.com/search...content-update

We had a few threads discussing those updates throughout 2022. The main one is here
https://www.dietistaktuellt.com/forum/next-hard...te-261729.html
GPWA search strings helpful content or hcu

Also, as was reported in March 2024, the update that started then had more of the helpful content stuff baked into it.
https://www.dietistaktuellt.com/forum/massive-g...ng-266754.html

Since this references a 2 year old update (that is also part of recent updates) it made sense to cross copy it here into the most recent update thread.

Rick
Universal4

**universal4** · 21 May 2024, 4:46 pm

Originally Posted by JonHill

Hi, sorry if this has been posted (haven't seen it)

Do you have any thoughts on recent clarification about the Helpful Content update from Google's John Mueller?

https://x.com/JohnMu/status/1791823865749856376

How do you think this will affect you in the long run?

For some reason x is down for me, all the down detectors say it is back up and down time was 30 minutes but not here yet, tried 2 different east coast subnets.

Without reading what John Mu said, imo I think any updates google does from now on will in fact include a portion of what was known as the helpful content update. I think that is baked in to the algo at this point, and future updates will likely target slightly different areas.

My guess is that if you ask them, they would say every update they do is "helpful" to the searcher, something we can all debate at one time or another depending on how the update affects any given site we have.

Keep writing pages for the user, not them and then study the updates and look for ways to stay within their guidelines and goal posts which they move every few months.

Rick
Universal4

**iCazino** · 11 June 2024, 1:10 pm

I'm curious how bad the parasite seo update will hit non english or non mainstream languages.

**newcustomeroffer** · 18 June 2024, 6:25 am

Lots of movement again these past few days, wouldn't surprise me to see another core update/HCU confirmed in the near future.

**wonderpunter** · 19 June 2024, 12:53 am

i think the next one will be pretty big, we have'nt seen much updates this year at all and still waiitng for the algo part of parasite seo which i think will be baked into the next core.

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