massive google update running

**universal4** · 14 March 2024, 4:31 pm

Originally Posted by baldidiot

"Such third-party pages include sponsored, advertising, partner, or other third-party pages that are typically independent of a host site's main purpose or produced without close oversight or involvement of the host site, and provide little to no value to users."

Originally Posted by baldidiot

"Our new policy doesn't consider all third-party content to be a violation, only that which is hosted without close oversight and which is intended to manipulate Search rankings.

For example, many publications host advertising content that is intended for their regular readers, rather than to primarily manipulate Search rankings. Sometimes called "native advertising" or "advertorial", this kind of content typically wouldn't confuse regular readers of the publication when they find it on the publisher's site directly or when arriving at it from Google's search results."

Sad part of this point google is making is that they are ignoring the fact that, many of theses so called advertising purchases at such publications is being purchased for the sole fact of rank manipulation of their own sites.

Sure the handful of ad purchases where products are being sold on the publishers site such as through affiliate links or flat rates could be discounted, but am guessing it is far higher percentage is done for ranking.

Rick
Universal4

**wonderpunter** · 14 March 2024, 5:46 pm

Today's results are extremely bad in the serps worse than I have ever seen, anyone else seeing this? I have a gut feeling something big will happen over the weekend, not seeing any actual good sites ranking, pure parasite and many hacked Indian government sites in top spots
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**baldidiot** · 15 March 2024, 5:40 am

Originally Posted by Jens Frueh

Ok, so what will become of these pages? Will they no longer be indexed? And what about the links purchased in these articles or blogs? Will they lose traffic and value?

No one knows, you'll have to just wait and see. Anything any one tells you is just speculation, we have literally no idea what's actually going to happen.

Originally Posted by Jens Frueh

Google might believe this will be beneficial for them, but I foresee the possibility of a backlash, leading to significant financial losses.

Financial losses for who, google? No chance. People will still search and click ads, they'll just be seeing different sites in the organic serps. Does a user care if they click through to affiliatesiteone.com rather than affiliatesitetwo.com?

Affiliate marketing via organic seo is like herding sheep. You're just getting the user to the place they were trying to get to in the first place. So long as they eventually end up at the right place (ie: an online casino) then whether the shepherd is Billy or Sarah is irrelevant.

Whilst the updates can be massive for people like us, the general public don't really care. Even when the results aren't great they still use it. Things would have to really go down hill for them to lose their obscene market share (worldwide: 91%+ of searches are google).

**bpmee** · 15 March 2024, 8:28 am

If anything, punishing what's left of legacy newspapers - many of whom make more money selling sponsored posts - would be beneficial to Google in the long run.

However, I don't think that's the prime motivation here.

**hyena-ojisan** · 15 March 2024, 10:26 pm

When Google says "yes," there's a history of it actually meaning "not yet," right? We should see the reality of it in the coming months.

By the way, from my personal observation, looking at various SERPs, expired domains still seem to be effective.

**Jens Frueh** · 16 March 2024, 11:42 am

Yes, I completely agree that it would be beneficial for Google in the long term. What do you all think Google's ultimate goal is with this update? I've noticed that my links within articles have started to get deleted.

**universal4** · 17 March 2024, 4:30 pm

The swflcfair site is a site hack on a weak install of wordpress. Most likely a weak admin password as well.
Performing a site search they have hundreds of pages added by the hacker.
What I found the most odd with that was the pages are not in the sitemap, so my guess is they link a different sitemap somewhere. (edited to add, they listed a hidden sitemap in robots.txt)

Same hacker that made an appearance in the serps in the summer of 2023

Rick
Universal4

/added
the bihar.gov site is down maybe they were made aware? seems google site search for them also listed pages in the hundreds or more

**bpmee** · 17 March 2024, 6:47 pm

Interesting. The fact that these pages are getting ranked temporarily reveals the algorithm's biases. I don't think they'll last long.

My own site is down in KWs and traffic, but up in pages indexed. Sometimes I see a few isolated gains in my Ahrefs KW report. Hard to know what's happening just yet.

I think they're reweighting backlinks, but I have no data besides my gut.

**wonderpunter** · 18 March 2024, 5:25 am

Originally Posted by universal4

The swflcfair site is a site hack on a weak install of wordpress. Most likely a weak admin password as well.
Performing a site search they have hundreds of pages added by the hacker.
What I found the most odd with that was the pages are not in the sitemap, so my guess is they link a different sitemap somewhere. (edited to add, they listed a hidden sitemap in robots.txt)

Same hacker that made an appearance in the serps in the summer of 2023

Rick
Universal4

/added
the bihar.gov site is down maybe they were made aware? seems google site search for them also listed pages in the hundreds or more

Right now it's flooded pretty much in this and other results that redirect it's probably the worst i have ever seen the serps right now so expect this new update is working comepltely different to any other update we have seen. every site i checked, good sites in all industries seems to be dropping massively. perhaps this week will actually see some big movements.

**bpmee** · 18 March 2024, 8:44 am

@wonderpunter Are you searching with or without quotes, eg mfortune vs "mfortune" ?

**wonderpunter** · 18 March 2024, 9:51 am

Originally Posted by bpmee

@wonderpunter Are you searching with or without quotes, eg mfortune vs "mfortune" ?

Without quotes and im not searching mfortune im searching casino 247 after my site thats now not ranking, today the results changed again now even worse lol, the spam along with the seperate core update update is still running so I expect thats from this, shuffle has slowed down since the last few days
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**wonderpunter** · 18 March 2024, 9:52 am

Also this .. pretty much all top 20

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**nwalker** · 18 March 2024, 11:55 am

I guess it depends what country you're doing the search from. Google uk is clean for "casino247".

**wonderpunter** · 19 March 2024, 3:48 am

Originally Posted by nwalker

I guess it depends what country you're doing the search from. Google uk is clean for "casino247".

UK has much more parasite media for gambling which is untouchable

**baldidiot** · 19 March 2024, 5:37 am

Originally Posted by wonderpunter

UK has much more parasite media for gambling which is untouchable

The rankings in the UK for that actually aren't the media sites (surprised me as well).

This is the first page for me for: casino 247

1. httpx://www.lucky247.uk/
2. httpx://www.spin247.com/
3. httpx://www.jackpot247.com/
4. httpx://casino247online.net/
5. httpx://www.onlinecasino247.net/en-US
6. httpx://www.facebook.com/p/Casino-247-100027948985759/
7. httpx://uk.trustpilot.com/review/lucky247.com
8. httpx://www.spin247.com/casino-login
9. httpx://bestonlinecasinos247.co.uk/

**wonderpunter** · 19 March 2024, 5:47 am

number 4 online casino with 0 terms & condition, privacy policy, amatuer images looks dodgy and fraudulent, Number 9.. pure chat gpt thin content 7 pages big lol none of them have any supporting links, and domain crowding by spin 247, and a facebook group thats not posted for 2 years.. = helpful content

edit: number 5 also looks like a farudulent brand too.

**baldidiot** · 19 March 2024, 5:51 am

Originally Posted by wonderpunter

number 4 online casino with 0 terms & condition, privacy policy, amatuer images looks dodgy and fraudulent, Number 9.. pure chat gpt thin content 7 pages big lol none of them have any supporting links, and domain crowding by spin 247, and a facebook groupo thats not posted for 2 years.. = helpful content

Huge distinction - the HCU up to this point hasn't been about showing helpful content, it's about suppressing what google considers to be unhelpful content.

The reality is that if you take away all the things it things are unhelpful you're often left with a bunch of crap, because it thinks everything is unhelpful.

**wonderpunter** · 19 March 2024, 5:56 am

Originally Posted by baldidiot

Huge distinction - the HCU up to this point hasn't been about showing helpful content, it's about suppressing what google considers to be unhelpful content.

The reality is that if you take away all the things it things are unhelpful you're often left with a bunch of crap, because it thinks everything is unhelpful.

True, you can have an amazing site that had say 100 posts from 2015 and it now classify as everything as unhelpful, I did have many old slot reviews from back in thew day which I immediatley deleted as they were created back in a time when things were different.

**baldidiot** · 19 March 2024, 6:01 am

Originally Posted by wonderpunter

True, you can have an amazing site that had say 100 posts from 2015 and it now classify as everything as unhelpful, I did have many old slot reviews from back in thew day which I immediatley deleted as they were created back in a time when things were different.

That's the problem at the moment. It's tarring the whole site with the same brush, so once you meet that HCU threshold the entire site has gone. The problem is if you hit enough sites, then there's not a lot left to rank so you get ****** results.

It looks like this update is changing from a site wide filter to page level (based on the change in language in the documentation), which might help things, but at the same time I'm not holding my breath.

**wonderpunter** · 19 March 2024, 6:08 am

Originally Posted by baldidiot

That's the problem at the moment. It's tarring the whole site with the same brush, so once you meet that HCU threshold the entire site has gone. The problem is if you hit enough sites, then there's not a lot left to rank so you get ****** results.

It looks like this update is changing from a site wide filter to page level (based on the change in language in the documentation), which might help things, but at the same time I'm not holding my breath.

Currently I see mostly junk and spam, thin low quality results. Not just me but pretty much every site I check even good sites are down massively, I think we are at the tail end of the spam update and think the core with the new classifier is yet to touchdown. I don't even think it will be finished in the 4 weeks they claimed but perhaps 5 or 6. it will be intresting to see what happens when they run the Paraise SEO part of the update on May the 5th.

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