Ladbrokes (Belgium) screws affiliates, all players gone!

**affy** · 1 April 2017, 5:17 am

"Dear xxxxxx,
Ladbrokes.be has decided to become independent towards the Ladbrokes Group for everything related to marketing affiliation.

In order to ensure the success of our new affiliation program, we have decided to leave Mexos and move to Income Access system, which guarantees better performances. In order to answer all your questions, we will also integrate Bannerflow, a system which will allow us to improve our conversion capacity through a resourceful system of live banners switching, so that you won't even have to change a single tracking link. Just like that, we will therefore be able to optimize the most attractive offers for your site.

As a consequence, all the ladbrokes.com deals that have been made on Mexos through Ladbrokes Israel in recent years are going to be closed and renewed on a ladbrokes.be affiliate contract. The payment of your commissions will be made at the end of April as it was originally planned.

This decision follows the Ladbrokes Group's desire to no longer manage the affiliation program for Belgium. Therefore, all the Ladbrokespartners.com contracts will be completed as of May 1, 2017.
Ladbrokes.be invites you to subscribe to our new affiliate program on our ladbrokespartners.be website or to contact your dedicated affiliate manager for every question regarding the recent changes. He’ll be pleased to inform you about everything related to affiliation at Ladbrokes.be.

Please note that our commission structure has changed during the handover and new terms and conditions have been drafted. Do not hesitate to consult them on www.ladbrokespartners.be from May 1st, 2017 or to contact us for every related question on the following address: [email protected]"

What will be the next country?! A great way of dumping all existing affiliate deals...?!

**Former Member 14** · 1 April 2017, 11:49 am

@affy - Not saying what Ladbrokes has done, is at all ok. It's crooked as. BUT... you've been a private GPWA member since 2011, and I'm sure you'd have known that Ladbrokes screwed over their USA affiliates. That should have been warning enough, not to touch/trust these crooked bastards.

**-Shay-** · 1 April 2017, 12:39 pm

Originally Posted by happyfeet

@affy - Not saying what Ladbrokes has done, is at all ok. It's crooked as. BUT... you've been a private GPWA member since 2011, and I'm sure you'd have known that Ladbrokes screwed over their USA affiliates. That should have been warning enough, not to touch/trust these crooked bastards.

I'd have been surprised if they'd have agreed to migrate these players to be honest, given their history.

That being said, this is - in my opinion... CRIMINAL. Criminal acts of this nature need to end up in court. If it does not, then there's a little bit of noise, followed by a few boycotts, followed by the next hot button issue and theft. The criminals win and the cycle continues...

**JJ_LBO** · 1 April 2017, 12:53 pm

You have a contract with them which (I assume) requires them to pay lifetime commissions for your players.

You are in the EU. You have a legal process available which you can use to claim at least some of what they owe you.

https://eur-lex.europa.eu/legal-conte...URISERV:l16028

As Shay says, it needs people to exercise this process in order to set a precedent and stop operators thinking they can blatantly steal and get away with it. Once someone does this successfully and documents the procedure somewhere pubic, such as on this forum, maybe Ladbrokes and other operators will think twice before they try this in future.

If (when) this happens to us in the UK, and it's only a matter of time, then yes I will most certainly be doing this, but with the UK small claims track rather than the EU one.

In the meantime, perhaps someone already affected will make the first move.

**Triple7** · 1 April 2017, 3:54 pm

Originally Posted by happyfeet

@affy - Not saying what Ladbrokes has done, is at all ok. It's crooked as. BUT... you've been a private GPWA member since 2011, and I'm sure you'd have known that Ladbrokes screwed over their USA affiliates. That should have been warning enough, not to touch/trust these crooked bastards.

You've got a point there, but I must say Belgium is a quite regulated market. It is not allowed to promote casinos without a license. You can get fines or taken to court for that.

There are just 9 casinos with a license:

* Pokerstars, although they just offer poker. They limited lifetime to a few years, retroactively
* Casino 777: LivePartners changed NNCO into NCO, retroactively and affiliates were forced to accept it.
* Unibet: they did the same thing as LP if I am right
* Napoleon Games: they do not offer an affiliate program
* BWin: notorious rogue program
* Circus: they've lowered commission retro-actively and affiliates were forced to accept it. Also they seem to not even comply their own terms.
* Starcasino: they do not offer an affiliate program
* Betway: rogued everywhere, they have quota and nobody trusts them.

And Ladbrokes. And that's all.

**affy** · 1 April 2017, 4:36 pm

Originally Posted by happyfeet

@affy - Not saying what Ladbrokes has done, is at all ok. It's crooked as. BUT... you've been a private GPWA member since 2011, and I'm sure you'd have known that Ladbrokes screwed over their USA affiliates. That should have been warning enough, not to touch/trust these crooked bastards.

And what is the relation to my membership here and what makes you think I was affected or even trusting these crooks? Nothing wrong with warning fellow affiliates is there? This time it happened in a regulated country any country may be next

Obviously they (Ladbrokes) will keep attending IGB conferences as it is clear IGB (like Ladbrokes) gives F*CK ALL about affiliates....

History has proven they keep accepting money of rogue parties over and over... won't take long or there will be more crooks having booths there than genuine operators... mean while just a handfull of affiliates try to turn the tide but the majority just counts their pennies and looks away...

So nothing to worry, many more topics to come here with great titles like:

Affiliates program closes down, my money is gone
Players detagged at program XYZ
Hackers supported by program XYZ
Waiting for my commission for over three months

**FictionNet** · 1 April 2017, 5:16 pm

Originally Posted by happyfeet

@affy - Not saying what Ladbrokes has done, is at all ok. It's crooked as. BUT... you've been a private GPWA member since 2011

Heh, I reckon affy would've bopped you on the nose for that if you'd said it face to face, nothing like kicking a man when he's down

I know what you mean, but we all make mistakes and find relationships hard to break. I still have a working relationship with Ladbrokes but it's kept within limits.

**Syndicate** · 2 April 2017, 6:23 am

I agree with Shay, they can't just walk away. However, on closer inspection the word ''renewed'' is clear to see - all the ladbrokes.com deals that have been made on Mexos through Ladbrokes Israel in recent years are going to be closed and renewed !

If it's on the same terms wouldn't they be honouring affiliates? Maybe i'm missing something!

**-Shay-** · 2 April 2017, 6:47 am

Originally Posted by Syndicate

I agree with Shay, they can't just walk away. However, on closer inspection the word ''renewed'' is clear to see - all the ladbrokes.com deals that have been made on Mexos through Ladbrokes Israel in recent years are going to be closed and renewed !

If it's on the same terms wouldn't they be honouring affiliates? Maybe i'm missing something!

I interpreted "renewed" to mean that there will be a different set of terms upon moving to IA and that any deals or promises made by the previous regime will not be honoured.

**Triple7** · 2 April 2017, 7:13 am

Their answer at the question if affiliates will lose their playerbase:

Unfortunately yes, due to a bad affiliation management in the past, the board of Ladbrokes.be has decided to manage affiliation on his own.

Since all the current contracts were made by .com through his affiliation department in Israel (which has poorly manage affiliation up to far), Ladbrokes.be has decided to move away from the group.

I understand well your astonishement and you have all reasons not to be happy, but here in Ladbrokes.be we were aiming to take affiliation to another level with income access and bannerflow by levelling up the conversion rate.
The contracts you've made with Ladbrokes.com have nothing to do with Ladbrokes.be. This explains the decision of the direction to cut all contracts and make new ones.

We will discuss later of eventual compensation for the affiliates who had a lot of converted players.

We are sorry for this unfortunate disturbance, feel free to contact me on Monday to further discuss any issue.

Best regards,

**GCPortals** · 7 April 2017, 4:30 pm

Unfortunately I encounter circumstances daily where they try to figure out ways not to pay affiliates. Many take a very short term gain perspective vs one that strengthens affiliate relationships over the long term. There doesn't seem to be good enough recourse for affiliates. If you know of any, please let me know.

**ocreditor** · 9 April 2017, 9:16 am

I sent them an email when I first saw this email but so far no reply from Ladbrokes regarding Belgium players, I wanted to understand if this migration will happened if I open new account with their new BE program... it's a shame

**ocreditor** · 9 April 2017, 9:19 am

Originally Posted by Triple7

Their answer at the question if affiliates will lose their playerbase:

Unfortunately yes, due to a bad affiliation management in the past, the board of Ladbrokes.be has decided to manage affiliation on his own.
.....,

What is this even mean ?!
I tell you what I understand from this "The board has decided to fund their new local affiliate program in BE with affiliates money, we found the affiliate money a good & easy source for funding our business"... damn

**Triple7** · 9 April 2017, 10:38 am

@OCR: Indeed, you have to open a new account at Ladbrokespartners.be if you want to keep on promoting Ladbrokes. Your players won't be tagged in that account, so you start from zero again in a saturated market with just 9 online casinos of which 2 have no affiliate program and the other 7 are rogue / semi - rogue.

I think they simply conclude that the market is saturated and that there isn't much competition. So they breach the contract to cut costs.

Another interesting thing is that in august Rank Group will lose their license, which will be owned from then on by Napoleon Games. Rank Group leased the license to Ladbrokes. So probably, in august, they won't have an online casino license anymore anyway.

**ocreditor** · 10 April 2017, 8:17 am

Originally Posted by Triple7

@OCR: Indeed, you have to open a new account at Ladbrokespartners.be if you want to keep on promoting Ladbrokes. Your players won't be tagged in that account, so you start from zero again in a saturated market with just 9 online casinos of which 2 have no affiliate program and the other 7 are rogue / semi - rogue.

I think they simply conclude that the market is saturated and that there isn't much competition. So they breach the contract to cut costs.

Another interesting thing is that in august Rank Group will lose their license, which will be owned from then on by Napoleon Games. Rank Group leased the license to Ladbrokes. So probably, in august, they won't have an online casino license anymore anyway.

Wow it's a shame indeed... I dont understand why players wont be migrated.. this is simply stealing from affiliates and even saying this publicly !...

All affiliates should have their own contracts, with big compensation in case this type of "board decisions" like this happened...

**Sherlock** · 13 April 2017, 10:32 am

I think someone metioned it already. I just got email to make another signup for the .be version. The email was sent in bulk, so I can see many emails of other people.

The only explanation is that for ladbrokes remained just retards as affiliate managers.

**celena** · 14 April 2017, 8:47 am

Originally Posted by ocreditor

Wow it's a shame indeed... I dont understand why players wont be migrated.. this is simply stealing from affiliates and even saying this publicly !...

All affiliates should have their own contracts, with big compensation in case this type of "board decisions" like this happened...

I never signed up on affiliation, given all I could read!

**Sherlock** · 25 April 2017, 8:43 am

Can someone translate this to human speech? Do they mean:
1. We will honor all deals
2. We switch to IA?

Or is it another bullshit between rows?

This ambiguous mail was simply meant to inform you of a few adaptations that we intended to bring to our Belgian affiliates. This change justifies itself only because of operational and structural imperatives inherent in the specificities of the digital activities of Ladbrokes.be. We aim to salute and thank the Mexos managing team for the outstanding work accomplished up to now from the beginning of our collaboration. In addition we will make sure that we continue the work that Mexos and Ladbrokes Israël has done to ensure that the deals with the affiliate community are sustained.

So... Be reassured! You will keep earning the due commissions of your players' wallet.

The Ladbrokes.be team would like to apologize to the affiliate community as well as to the Mexos Platform for the inconvenience caused by this awkward communication and will in the future improve its communication.

We thank you all for your understanding.

Best regards,

Ladbrokes.be

**ocreditor** · 25 April 2017, 9:04 am

Originally Posted by Sherlock

Can someone translate this to human speech? Do they mean:
1. We will honor all deals
2. We switch to IA?

Or is it another bullshit between rows?

This email was drafted in a way to say everything but at the same time say nothing.

Also, what about the players migration ?... nothing about the real important issues to the affiliate

Also if the deal stay the same, still without the players this deal not worth much...

**celena** · 25 April 2017, 9:16 am

Originally Posted by ocreditor

This email was drafted in a way to say everything but at the same time say nothing.

Also, what about the players migration ?... nothing about the real important issues to the affiliate

Also if the deal stay the same, still without the players this deal not worth much...

In fact, you still do not know where you are going!
It is still a super affiliation, very clear!

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