Ladbrokes affiliate program

**JackTenSuited** · 22 January 2012, 7:19 am

yep I'm sure it will, hopefully people will express their views at the upcoming affiliate conference too

**thebookiesoffers** · 22 January 2012, 10:39 am

i don't usually mind quota's that start out on a standard rev share say 25% or 30% and then reward really successful affiliates with a higher % but what ladbrokes are suggesting is crap

**JackTenSuited** · 22 January 2012, 12:17 pm

not only is it a poor % but also punishes those that have been promoting ladbrokes over the years and built up a decent player base.

**sweelinck** · 22 January 2012, 1:33 pm

Originally Posted by thebookiesoffers

i don't usually mind quota's that start out on a standard rev share say 25% or 30% and then reward really successful affiliates with a higher % but what ladbrokes are suggesting is crap

Agreed, 15% and 20% are absolutely disgraceful percentages, they shouldn't even be there. And what makes matters even worse is there's huge jump in required depositors just to get a below par revenue share. I reckon less than 1% will ever get there. Don't get me started on the ludicrous requirements to get to 30%-35%! Yeah right, if I'm getting 100+ depositors I'm really going to be promoting Ladbrokes! No serious affiliate is going to risk that now...

Originally Posted by deanimus

not only is it a poor % but also punishes those that have been promoting ladbrokes over the years and built up a decent player base.

Yep - I've built up a fairly large player base, but I'm not bringing in many depositors at the moment, so this is going to really damage my income.

**justbookies** · 22 January 2012, 3:44 pm

Originally Posted by joeyl

Is it the norm now Uni? Not alot of affiliates seem bothered.

This is a helluva long way from the norm, fortunately. Affiliates are and will be very bothered. Though the ones not too committed to Ladbrokes already will just reduce exposure and new affiliates won't bother with them at all.

**Rostick** · 23 January 2012, 3:27 am

I like how they advertise it (ladbrokes, bewinners, party). "new exciting software, "fantastic program", "for the affiliates" and so on

**Voids** · 23 January 2012, 3:35 am

Apparently Ladbrokes deem my site to have "unacceptable content" and have been unresponsive in answering what this is.

I can't see a reason for me to continue my efforts with them. I think I'll stick the the other well known, better paying affiliates.

**Asim** · 24 January 2012, 5:22 am

Wow thats is absolutely disgraceful terms. Much worse than belosers. Which genius in the ladbrokes affiliate department came up with this S***?!

I cant see any reason, even for top affiliates, to promote them. Its to risky for your income. One month 25% comm. next month 15%... Sorry Ladbrokes aff. department, but we have bills to pay too, and we aint working for peanuts.

Im pulling them from all my sites where theyre not up yet, and for future projects.... Those sites where they are up im considering to remove reviews etc. Simply not worth it to waste advitising space on a program like this....

For some unknown reason I have ever done good with ladbrokes, so it would not hurt me much (thank god)... compared to other programs the conversion rate is very bad at laddies.

Also the affiliate support at ladbrokes is almost non existing. You would perhaps get an answer to questions 1-2 months after you contacted them.

The affilaite managers at bet365, unibet, Betsson, Betsafe, Nordicbet, Skybet etc. must be having a party these days. Ladbrokes banners/links is getting replaced by banners/links to their sites these days at many affiliates sites..

**baldidiot** · 24 January 2012, 5:29 am

What about promoting ladbrokes through IA? There's been no mention of a change in commission structure and the back end is still reporting 25% base. Or do you think it's coming in time?

**iGamingWriter** · 24 January 2012, 5:33 am

Originally Posted by baldidiot

What about promoting ladbrokes through IA? There's been no mention of a change in commission structure and the back end is still reporting 25% base. Or do you think it's coming in time?

For me that just screams of potential problems in the future. I'll continue to promote Ladbrokes in some far buried section of the site where they are unlikely to see any huge volume of traffic. It'd be weird not to have a review of Ladbrokes somewhere on a review site, but they'll get no premium positioning from me from this point on.

ThePOGG

**SlotsAff** · 24 January 2012, 5:58 am

Those terms are dreadful and I will not add them at all - why add Ladbrokes Casino for example when you have 32Red? (who also use Microgaming software) - 32Red (as of many) treat you right and are fair.

I wouldn't like to be a Ladbrokes Affiliate Manager at the LAC later this week

**AmCan** · 24 January 2012, 11:37 am

"Lifetime Payouts" but they get to change the commission rates on the players i've already sent them. I guess they feel it's ok to tell me "we pay X% for the life your players" then they can change X at will. Hey Ladbrokes are you planning on setting our "lifetime payouts" to 0% or maybe even -25% then try to force us to pay you for the privileged of funding your business?

**kwblue** · 24 January 2012, 3:25 pm

This change in commissions is quite atrocious and all affiliates need to pay attention to this move. We need to speak out about this and stop working with Ladbrokes, IMO, if they move forward with the commissions model changes. The post at AGD has already notified the Ladbrokes staff and every additional post notifies them as well. Let's speak to them and let them know that this is NOT RIGHT.

https://www.affiliateguarddog.com/for...ade-t4849.html

We are urging affiliates to talk with their banners and stop promoting Ladbrokes until which time they implement both a proper revshare agreement AND remove the retroactive nature of this change.

Thanks for your time.

Andy

**JackTenSuited** · 24 January 2012, 3:38 pm

If ladbrokes get rogued on sites such as casinomeister for this practise I'm sure it would make them take more notice!

**Engineer** · 24 January 2012, 3:48 pm

Reducing commission rates retroactively is not acceptable.

Going forward (i.e. from the launch date of the new program), they can pay lower rates on new players if they want, but they definitely should not reduce commission rates on the existing players.

Up until now, affiliates sent players to Ladbrokes with the understanding that 25% would always be the minimum earned on each player sent. It is very unethical (and possibly illegal) for Ladbrokes to change the contract in a way that benefits only them.

Everyone, I strongly urge you to stand up against this. This sort of behavior can't be allowed by Ladbrokes or any other affiliate program.

**SlotsAff** · 25 January 2012, 4:20 am

I completely agree - I was considering adding them last week.

**pendil** · 25 January 2012, 4:21 am

Thought Ladbrokes would be the least likely of gaming sites to treat affiliates this way.

It looks like they imagine we are all going to push like mad to climb that commission ladder.

Actually it will have exactly the opposite effect - why push Ladbrokes when you don't even know what the pay rate is ?

Already took Ladbrokes off some of my best pages and getting new accounts where i never succeeded before.

Still glad to have Ladbrokes on site,but no more promo pages or articles from me in the future.

**justbookies** · 25 January 2012, 5:48 am

Originally Posted by pendil

Thought Ladbrokes would be the least likely of gaming sites to treat affiliates this way.

Why? They have left their affiliate program on rubbish outdated software for years, never answered emails and never embraced the concept. We do not even have an affiliate manager. They have simply gone through the motions by having an affiliate program just because other firms do, so it must be the thing to have. All the warning signs have been there that they do not value affiliate marketing. That is why they have never featured prominently on affiliate sites. It sort of explains why a company like Bet365 is growing hand over fist and making hay while The City is unhappy about Ladbrokes' online performance.

**pendil** · 27 January 2012, 8:08 am

Originally Posted by justbookies

Why? They have left their affiliate program on rubbish outdated software for years, never answered emails and never embraced the concept. We do not even have an affiliate manager. They have simply gone through the motions by having an affiliate program just because other firms do, so it must be the thing to have. All the warning signs have been there that they do not value affiliate marketing. That is why they have never featured prominently on affiliate sites. It sort of explains why a company like Bet365 is growing hand over fist and making hay while The City is unhappy about Ladbrokes' online performance.

Fair enough,its just that i have had some decent revs and no problems in the past.

Mind you,anybody who goes out of their way to push Ladbrokes from now on must be a bit of a dimwit.

**F.C.Dosh** · 27 January 2012, 11:14 am

Just got this from ladbrokesaffiliates :

Dear Affiliate,

<little bit cut out>

Please see below our structure. Based on discussions and feedback from our affiliates, we believe that in this way we are better incentivising our Casino, Bingo, Games and Poker affiliates as we have improved the player sign up levels to reflect these products.

As from today our default model will be as below, this model will not change for the remainder of 2012.

Number of Players Commission
Level 1 61+ 35%
Level 2 21-60 30%
Level 3 1-20 25%
Level 4 0 15%

Hurray for "discussions and feedback" I guess.

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