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Sound advice. There are lots of techniques for traffic. Organic traffic will be rare but building content (worthy of being called good content) and attract social media traffic. In casino, we use winner clips or cinemagraphs for slots (videos), Facebook Group building from page 'liking'. You really need to think outside the box in this arena.
When you build content I'll give you a piece of good advice that we incorporate; Run LongTailPro (
https://longtailpro.com) or install Hittail and identify 'long tail' keywords. Use Hrefs 'Content Gap' tool to qualify the performers and potential targets, then build your content around those terms.
Traffic is much less but better qualified to convert.
This and AMP integration, site UX/responsiveness and learning how semantics work. Ie. Ute=Lory=Truck