Erica Anderson from Income Access breaks down why real-time data is so crucial for iGaming affiliates.
(This article was originally published in the March 2022 issue of the GPWA Times Magazine.)
Erica Anderson from Income Access breaks down why real-time data is so crucial for iGaming affiliates.
(This article was originally published in the March 2022 issue of the GPWA Times Magazine.)
bi6liotekar (19 May 2022)
Great read! Thank you @Erica for sharing the information.
Cheers @GPWA Daniel!
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Agree with the principle of this, real-time reporting and conversion tracking for FTDs in particular is useful. bet365's recent updated affiliate system has live FTD reporting which is big step forward.
Any IA brands actually have this live FTD reporting feature? Can't say I've seen any myself, although may be a feed/batch data upload restriction rather than an IA limitation I guess.
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This was a good read! Thank you