This is what I have noticed on my sites.
I noticed that my rankings have been crushed but it is early & there is still hope of a bounce back.
It really hit my snippets. The ones that I had that were better than sportsbook/casino I referenced have taken a hit and the company snippet replaced mine. It looks like this update is helping the company you are an affiliate for and not the affiliate.
This is from the article
The article link is from seoroundtable
Google May 2022 Broad Core Update Is Live - What We Are Seeing Now
Google Search has begun to roll out the first broad core update of the year, the May 2022 broad core update. It started on May 25, 2022 at about 11:30am ET and will now roll out for the next couple of weeks.
So far, we are seeing many signs that this May 2022 core update started off strong. Over night, a lot of the tracking tools (not all just yet) picked up big volatility with the Google search results. Also, the chatter starting early this morning is really picking up. The chatter changed from comments like - "oh no, there was a Google core update announced" to "oh no, my site dropped in rankings in a big way." I embedded and quoted a lot of that early chatter below, along with what the tools are showing. I may update some of the tools as they update later on this morning.
Google May 2022 Broad Core Update Quick Facts
Here are the most important things that we know right now in short form:
- Name: Google May 2022 Broad Core Update
- Launched: May 25, 2022 at around 11:30pm ET
- Rollout: It will take about one to two weeks to roll out
- Targets: It looks at all types of content
- Penalty: It is not a penalty, it promotes or rewards great web pages
- Global: This is a global update impacting all regions, in all languages.
- Impact: Google would not tell me what percentage of queries or searches were impacted by this update.
- Discover: Core updates impact Google Discover and other features, also feature snippets and more.
- Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google's advice below.
- Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.