Some of you may know that BetFred is known as 'The Bonus King' and their 44 year heritage has been built on always offering the customer the best value that you can.

We started a promotion last year called 'Goals Galore' that several other bookies have now copied (must be good then!) Essentially we give punters a list of matches and instead of them predicting the winner or the scoreline or match result they simply have to pick games where they think both teams will score. The more matches they add to their selection the greater the payout.

Last month there were two consecutive weekends where the Premier League Football results were freakish and totally smashed any bookie offering this type of promo - for the first time in the history of the Premier League both teams in every single game scored!

Betfred alone paid out well over ? Million in January for that specific promotion and as a result many bookies stepped back and either stopped offering this or limiting the odds ...... BUT NOT BETFRED!

Fred himself has consistently repeated that he won't limit this as he believes it offers punters a fair chance to win some money.

Just this weekend, the results went against us and this offer cost us over ?50,000 - PRESS RELEASE HERE

Although big weekends like this affect Betfred revenues and also affiliate rev share, we think in the long run it's a great way to acquire customers and show them that they can trust Betfred