LinkBack URL
About LinkBacksEarlier this week, Facebook announced that it will be removing some of its detailed targeting options by 19 January 2022, including gambling.
In a blog post, Graham Mudd, VP Product Marketing, Ads, wrote that Facebook, "strongly believes" that the "best advertising experiences are personalized" and "enable people to discover products and services from small businesses that may not have the ability to market them on broadcast television or other forms of media."
He went on to write:
The Betting and Gaming Council applauded the decision, with BGC chief executive Michael Dugher saying in a press release:At the same time, we want to better match people’s evolving expectations of how advertisers may reach them on our platform and address feedback from civil rights experts, policymakers and other stakeholders on the importance of preventing advertisers from abusing the targeting options we make available. Today, we’re announcing a difficult decision that balances these important considerations.
Starting January 19, 2022 we will remove Detailed Targeting options that relate to topics people may perceive as sensitive, such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation.
Read more here: https://www.facebook.com/business/ne...ur-ad-controls“This is yet more evidence of our commitment to raising standards in the regulated industry.
“I welcome this move by Facebook and I would urge all social media and search platforms to provide the ability for users to opt out of viewing betting adverts.
“The regulated betting and gaming industry is determined to promote safer gambling, unlike the unsafe and growing online black market, which has none of the safeguards which are commonplace among BGC members.?
Results 1 to 4 of 4
-
19 November 2021, 9:20 am #1
GPWA Gossip Hound
- Join Date
- February 2007
- Location
- Newton, MA
- Posts
- 4,115
- Thanks
- 397
- Thanked 1,836 Times in 1,127 Posts
Facebook will allow users to opt out of betting ads
-
22 November 2021, 4:03 am #2
Non-sponsor Affiliate Program
- Join Date
- November 2021
- Posts
- 2
- Thanks
- 0
- Thanked 0 Times in 0 Posts
Betting is becoming incredibly tough to market which is where the MetaVerse might become the future of online gaming. Seeing poker being a big part of the Meta advert gave us a sneak peak into this possibly less sanctioned marketplace.
-
22 November 2021, 4:26 pm #3
Forum Administrator
- Join Date
- July 2003
- Location
- Courage is being scared to death...and saddling up anyway. John Wayne
- Posts
- 31,785
- Thanks
- 3,641
- Thanked 8,675 Times in 5,531 Posts
Less sanctioned??
Originally Posted by HighStakes
Wanna bet?
Rick
Universal4
-
29 November 2021, 3:21 pm #4
Public Member
- Join Date
- August 2016
- Posts
- 2,458
- Blog Entries
- 1
- Thanks
- 384
- Thanked 817 Times in 585 Posts
Wish Facebook would let us opt out of other categories of ads too. The number of ads seem to be increasing.
Reply With Quote
Posting Permissions
- You may not post new threads
- You may not post replies
- You may not post attachments
- You may not edit your posts