Hi Affiliates,

Today a press release about our promotional strategy for the EURO2016 was published in Switzerland, Germany and Austria. The core of this campaign is definitely our slightly provoking TV-Spot which is putting France’s most famous folk comedian Louis de Funès as gendarme of Saint- Tropez to life again.

The TV-Spot is to reflect the history of the European Championship’s host country and should refer to the stereotyped French. Our goal is to be provocative and to set a contrast to the traditional advertising flood.

Would you like to watch our brand-new TV-Spot? Just check out our current blog post here: https://blog-affiliates.bet-at-home.com/2016/05/30/bet-at-home-com-euro2016-tv-spot/

HAVE FUN!

Best regards,
Steph