Hi guys, im trying to figure out a backlink strategy a competition of mine is using, basically they implement a pyramide backlink strategy (2-3 tiers), but some things didnt made much sense, one thing im sure is that the backlinks pyramide were made in a period of 1-2 week, so is something made with that intent, but the page (money site/page) is much older.
So what it happen is that site created a post on a high DA website (tier 1), where focused in 1-2 specific keywords (ex: online betting where it redirects to a review of a bookmaker), and then the high DA website have 5 backlinks pointing to him, where 3 backlinks the article is almost the same with the keyword "online betting" pointing to the high DA, but then there is another keyword that is the name of the bookmaker pointing to a competition affiliate site review page, and the competition is not any website, it haves a very good DA and good traffic.
For me didn't made much sense, why sould in this tier having anchor to the competition? Did the "money site" have a backlink for free the the competition? Was it made in purpose ?
Can someone explain me if there is a reason?
regards