As an affiliate, what do you wish was built into affiliate software?

**Ishan Shuffle** · 5 November 2023, 1:10 am

Hi everyone! We're currently building our affiliate software from scratch (dashboard, tracking, creatives management, link building etc).

What are some features or things you wish that was built into the programs/software that you use?

Leave it below and you might see your suggestion built by us!

**content** · 5 November 2023, 1:32 am

I don't like when affiliate panels only have creatives and have to go into the html to grab the raw links. Not really that important of a "feature" like you may have in mind, but just my personal feedback. Most sites will show the raw URLs in the creatives section, though some don't and it's more of a pet peeve of my than a real feature(plus with the banners and stuff, a lot of advertising networks gotta just upload the banner or animation anyway so aren't using the snippets there either, I'm sure some people actually use the creative html snippets though I sure don't). Like ODB oh baby I like it raw.

Also a link format or tool that allows deep linking. Sometime urls are all cryptic for designated landers, though sometimes affiliate URLs can manually made into a link to any page(if there's not a deep linking tool to generate a new "campaign" or whatever). The latter can be used to link directly to a demo of a specific game for example.

Custom or auto-generate unique bonus codes for each affiliate, even if very similar to what's offered in standard promotions, would be nice to just be like "oh this is exclusive". If practical, though might not be practical to keep for long term and then would have to go back and change it. Though just throwing some ideas.

In general, I personally don't strongly desire any extra features beyond the typical metrics.

**Ishan Shuffle** · 5 November 2023, 1:10 am

Originally Posted by content

I don't like when affiliate panels only have creatives and have to go into the html to grab the raw links. Not really that important of a "feature" like you may have in mind, but just my personal feedback. Most sites will show the raw URLs in the creatives section, though some don't and it's more of a pet peeve of my than a real feature(plus with the banners and stuff, a lot of advertising networks gotta just upload the banner or animation anyway so aren't using the snippets there either, I'm sure some people actually use the creative html snippets though I sure don't). Like ODB oh baby I like it raw.

Also a link format or tool that allows deep linking. Sometime urls are all cryptic for designated landers, though sometimes affiliate URLs can manually made into a link to any page(if there's not a deep linking tool to generate a new "campaign" or whatever). The latter can be used to link directly to a demo of a specific game for example.

Custom or auto-generate unique bonus codes for each affiliate, even if very similar to what's offered in standard promotions, would be nice to just be like "oh this is exclusive". If practical, though might not be practical to keep for long term and then would have to go back and change it. Though just throwing some ideas.

In general, I personally don't strongly desire any extra features beyond the typical metrics.

Thank you this is very helpful!

1) Make raw links easy to copy, not hidden in HTML
2) Deep and clear (not cryptic) link building
3) Custom bonus codes for affiliates

I can't wait to showcase our new affiliate product! I agree, I'm going to try and focus on making the core mechanics extremely good vs. a dozen random features affs won't care about.

These are great, if you have any others feel free to please post them here.

**golfbettingsystem** · 5 November 2023, 4:13 am

Transparency of deposits per player, turnover and revenue by product. May sound basic but it’s certainly not universal. As marketers, the more detail the better to help both sides of the partnership.

**Ishan Shuffle** · 5 November 2023, 4:45 am

Originally Posted by golfbettingsystem

Transparency of deposits per player, turnover and revenue by product. May sound basic but it’s certainly not universal. As marketers, the more detail the better to help both sides of the partnership.

Mind blown that this is not universal.

1) Deposits per player (might also be helpful to add withdrawals or net deposits)
2) Turnover/wager
3) NGR

when you say by product, could you please specify?

I'd assume we should provide turnover and revenue per player and code/campaign. Are you suggesting to also provide it by let's say, casino/sportsbook? or even more zoomed in like category of game (live dealer, slots, original games)/sport markets (NBA, Football etc)?

Thanks for your input! Very helpful.

**golfbettingsystem** · 5 November 2023, 5:36 am

Originally Posted by Ishan Shuffle

Mind blown that this is not universal.

1) Deposits per player (might also be helpful to add withdrawals or net deposits)
2) Turnover/wager
3) NGR

when you say by product, could you please specify?

I'd assume we should provide turnover and revenue per player and code/campaign. Are you suggesting to also provide it by let's say, casino/sportsbook? or even more zoomed in like category of game (live dealer, slots, original games)/sport markets (NBA, Football etc)?

Thanks for your input! Very helpful.

By product I’m thinking sports, casino, games, bingo, poker etc.

**Sherlock** · 5 November 2023, 12:13 pm

Originally Posted by golfbettingsystem

Transparency of deposits per player, turnover and revenue by product. May sound basic but it’s certainly not universal. As marketers, the more detail the better to help both sides of the partnership.

Along with bonuses, deductions etc. This is really important.

The affiliate frontend is not that important. Affiliate backend is much more important. The frontend can be always faked by AMs and this will not change unless someone will switch the blockchain instead of database.

But in backend is really important the tracking. Using more methods. Ideal would be some fingerpriniting by more parameters than cookies (html storages, IP addresses, parameters of device). Tracking on mobile phones must be tuned. This means that the work on affiliate software should never stop.

Another issue is that the affiliate software provider must be ready to work in grey zone and maybe in black zone in future. The laws about privacy will be just more strict. But if a software should be able to track properly, it simply can not do only what is 100% allowed in all countries. The software has to spy. Without such software, only with consent of users, affiliate marketing is dead.

**Ishan Shuffle** · 5 November 2023, 5:58 pm

Originally Posted by Sherlock

Along with bonuses, deductions etc. This is really important.

The affiliate frontend is not that important. Affiliate backend is much more important. The frontend can be always faked by AMs and this will not change unless someone will switch the blockchain instead of database.

But in backend is really important the tracking. Using more methods. Ideal would be some fingerpriniting by more parameters than cookies (html storages, IP addresses, parameters of device). Tracking on mobile phones must be tuned. This means that the work on affiliate software should never stop.

Another issue is that the affiliate software provider must be ready to work in grey zone and maybe in black zone in future. The laws about privacy will be just more strict. But if a software should be able to track properly, it simply can not do only what is 100% allowed in all countries. The software has to spy. Without such software, only with consent of users, affiliate marketing is dead.

Transparency and showcasing on bonuses and deductions - breaking down the NGR. Got it! Thank you.

Good point around affiliate backend being on-chain. I'm sure there are pros and cons to this. Although we wouldn't go down this path yet, an interesting idea to explore since our team are crypto-native background. We initially started with an on-chain casino (for obvious reasons, this didn't work in 2021).

**Sherlock** · 5 November 2023, 6:28 pm

I keep writing this for years. Affiliate data being on chain is the only use case that might work for blockchain apart of money.
The only cons I see is that it is technically much more difficult than database and the risk that no program will use it because everyone wants to steal.

If you do not want to use it now then at least think in future how it can be converted.

Apart of that you can not come with something really new. The best affiliate systems existed many years ago and now everything is just getting worse.

**Topboss** · 6 November 2023, 2:49 am

I like to see the country that the player has come from so that I can see if my marketing efforts are paying off for a specific country.

Easy tracking links which go to the HOME page - not some quick splash page which has clearly been slapped up just to show off a specific currency.
Eg If I want to promote to South Africa, I have asked some casinos in the past if they have a Rand landing page yet all they can come up with is one single page with a picture of a South African flag and a bonus saying something like this 100% bonus up to 2000R - anyone from SA knows it should be R2000 - so if you are going to do a splash page, at least do your homework and put some effort into finding out how the country refers to its currency. ( you would be surprised how many casinos don't bother to do this research)

Have some simple old fashioned jpg, png or gif banners for those of us that are still old school...... like me.....

Good on you for taking the time to actually find out what Affiliates want!!

**patdog** · 6 November 2023, 3:19 am

Receive an email each time I get a new deposit

**Referon** · 6 November 2023, 6:21 am

Hi, we at ReferOn, did a large amount of due diligence with affiliates and operators as well as our own research into what makes a good affiliate software before we went live in February 2023. We are fairly new in the market, but most things you are all saying above are already do-able in the system.

**onlinebetdotcom** · 6 November 2023, 11:44 am

Landing pages that convert.

**Ishan Shuffle** · 6 November 2023, 10:50 pm

Originally Posted by patdog

Receive an email each time I get a new deposit

This is a great idea that we will certainly look into implementing if there's no issue with privacy. Maybe we can notify deposit but not username. Thank you for the idea!

**Ishan Shuffle** · 6 November 2023, 10:54 pm

Originally Posted by onlinebetdotcom

Landing pages that convert.

This is already something we've started working on. We just need to optimise now to ensure we've done our best to convert.

Here's some examples of our landing pages:

Affiliates trying to get players - https://shuffle.com/landing/1000-deposit-bonus

Affiliates trying to get other affiliates (sub-affiliates) - https://shuffle.com/landing/affiliate-bonus

We're also working on localised landing pages like this one:

Japan - https://shuffle.com/ja/landing/deposit-bonus

**universal4** · 6 November 2023, 11:45 pm

Built in to affiliate software?

Many great suggestions so far.

When it comes to campaign tracking some programs still don't understand this very well.
One thing is a method to create a bazillion campaigns that use the same link and all we have to do is change a code or ## somewhere in the link to signify what campaign it is.

Few examples where they do.
Old school out of the box RTG to this day still all you have to do is change subgid=0 to any other number.
Rewards change number after :campaignid00
Many programs using MyAffiliates have a method of /xx/ using either your own chosen ## or one assigned by them after registering the campaign.
Others have methods where you create a link for a specified campaign, program.eu/c/xxxxxx

Each of these methods should not be overly complicated and don't force us to provide a mountain of details where we are planning the links for, let us concentrate on getting the links and getting them published.

Since landing pages were mentioned, obviously the more choices the better but a few suggestions. Never destroy the landing page, but of this becomes necessary, have the decency to redirect that visitor to the home page instead of getting a 404. The 404 hurts both the affiliate and the operator.

And while on the subject, some folks like using a signup form. This is not my favorite choice in many cases, but if you create them, be sure they link to the site in the header or somewhere. If a visitor lands on the form, changes their mind slightly about submitting the form, or suddenly has a question they want to see in the faq, or the terms of service, if that landing doesn't link back to home, they are faced with one thing.

"sign up or leave" If they leave it's a guaranteed lost sale.

Rick
Universal4

**baldidiot** · 7 November 2023, 1:08 pm

1. Make it easy to create different trackers for different sites
2. Also make it easy to see the stats broken down by tracker
3. Have a simple list of tracking links with the latest offers so you don't have to go hunting through hundreds of promos

**johhnygiea** · 23 November 2023, 3:38 pm

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Contact me please on telegram or skype:

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