You want to succeed this March Madness? Then read on as we have dedicated this newsletter to what makes a truly successful March Madness Affiliate.

March Madness from an accomplished affiliate perspective

My first opportunity to bloom in the industry was for March Madness back in 2001. I took the opportunity to build a network of 10 sites dedicated to providing information based around March Madness and places to bet.
Worth noting - back in 2000 and 2001, the Google search algorithm was very different than the one used today. It was based more on links going to your site and anchor text; whereas today the algorithm is more complex and works on quality of the site and links. However, one thing that remains the same is that people are still searching for places to gamble based on key words; so knowing which terms to target key is essential. For this reason I continue building and educating affiliates who want to be successful to go after the main March Madness search terms as well as target regions.

Without a shadow of a doubt, one of the most popular search terms for March Madness is ‘march madness betting?and ‘final four betting? However, if you target more long tail keywords including the team names and the different rounds within March Madness such as Elite Eight, Final Four etc. you will find it easier to get listed in the search engines. This is mainly due to the fact that these terms tend to be less competitive. To get that click I suggest the use of text reviews of sportsbooks accepting March Madness bets as well as text links, alongside targeted March Madness banners.

Finally, I have found the majority of players that bet on March Madness keep their account open and also bet on major horse racing events as well as football; giving them a potential of having greater player value than the regular football Sportsbook player.

Three things to follow to be successful this March Madness:
1) Have relevant content/banners and links on your website based around March Madness
2) Target at least three long tail March Madness search terms as well as the main terms
3) Regularly update your website/blog with the latest March Madness scoreboard/standings

March Madness Banners Coming Soon!

We will be uploading a series of March Madness banners to https://affiliates.betonline.com over the coming days, so please check in every few days to view and download March Madness banners.

Please contact us with your suggestions so we can improve the affiliate program and make your experience a better one.

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